Ge Sang Lv Wu Kev Cim Lag Luam by Xiaobing Cheng

Ge Sang Lv Wu Kev Cim Lag Luam by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2025

Ge Sang Lv Wu Kev Cim Lag Luam

by Xiaobing Cheng

Client: Ge Sang Lv Wu

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #164842

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Kev Cim Lag Luam

Ge Sang Lv Wu yog ib lub cim lag luam (corporate logo) tsim los rau ib lub npe khw pab cov neeg ua liaj ua teb hauv toj roob kob khwv muag lawv cov qoob loo xws li khoom noj, tshuaj yej thiab kas fes noob. Lub cim qhia ib daim duab kos yooj yim ntawm lub paj Gesang, uas sawv cev rau ib qhov khoom plig tim tiag, sib txuas nrog ib lub duab zoo li tauv huab. Cov kab nkhaus mos mos ua rau xav txog tus duab tauv huab thiab txoj kev tsov kev tsua ntawm cov ntal paj. Cov xim ntuj xiv tsis quab tsuas, suav nrog ib xim ntuj xiab qis (low-saturation sky color) nrog xim dawb pliaj thiab dawb, tsim tau ib qho kev pom zoo tshiab thiab kaj siab. Lub cim raug kos ua vector graphics rau saum ib daim phiaj (grid) uas siv lub hauv paus ntawm "golden section," yog li nws pom meej tseeb rau txhua qhov loj me.

The Recognition

About the A' Design Award Tooj

Ge Sang Lv Wu Kev Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ge Sang Lv Wu Kev Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ge Sang Lv Wu Kev Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng