Texture Maker Kev Tsim Hom Lag Luam Tshiab los ntawm Texture Maker Enterprise Co. Ltd.

Qhov qauv tsim Texture Maker Kev Tsim Hom Lag Luam Tshiab los ntawm Texture Maker Enterprise Co. Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2025

Texture Maker Kev Tsim Hom Lag Luam Tshiab

los ntawm Texture Maker Enterprise Co. Ltd.

Tus Neeg Siv: Texture Maker Enterprise Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

84,066

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165552

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Texture Maker Kev Tsim Hom Lag Luam Tshiab

Texture Maker, uas yog tus kws tshaj lij hauv kev tsim qauv kev ntxhib zaub mov, tau hloov nws lub tswv yim thiab tus cim hom lag luam kom txhawb kev nthuav dav thoob ntiaj teb. Ua raws li kev paub txog kev tshawb fawb zaub mov thiab kev tsim qauv, lub txheej txheem tshiab qhia txog lub hom phiaj los tsim cov khoom lag luam uas txawv nrog cov neeg siv khoom. Los ntawm ntau lub hlis ntawm kev sib tham tob tob nrog pab pawg hom lag luam sab nraud, nws qhia txog lub peev xwm los coj cov qauv, muab cov kev daws teeb meem sib txawv, thiab tsim cov khoom lag luam uas txhawb kev paub txog kev ua zaub mov uas zoo siab thiab xav tsis thoob thoob ntiaj teb.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Texture Maker Kev Tsim Hom Lag Luam Tshiab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Texture Maker Kev Tsim Hom Lag Luam Tshiab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Texture Maker Kev Tsim Hom Lag Luam Tshiab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Cov Ntsiab Lus: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Thev Naus Laus Zis Tsim Khoom: Adobe Creative Suite, Co-create Workshop
Kev Sib Tw Tsim Qauv: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Kev Tshawb Fawb: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Kev Txhawb Siab: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Txheej Txheem Ua Hauj Lwm: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Cov Tswv Cuab Pab: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Kev Qhuas Duab: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN