La Plage Hom Lag Luam Tus Yam Ntxwv by Ebru Sile Goksel and Ipek Eris Ugurlu is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.
KubDuab Kos· 2025
La Plage Hom Lag Luam Tus Yam Ntxwv
by Ebru Sile Goksel and Ipek Eris Ugurlu
Client: Studio Born
A' Design Award Kub Winner in Duab Kos Category
Verified Award Winner
Verify Award Status for #165893The Design
About La Plage Hom Lag Luam Tus Yam Ntxwv
La Plage yog ib qho hom lag luam tus yam ntxwv uas muaj zog thiab ua rau nco txog yav dhau los uas tau txais kev tshoov siab los ntawm tus cwj pwm yooj yim ntawm xyoo 1950s kab lis kev cai ntug hiav txwv dej. Sib txuas kev zoo nkauj bohemian nrog rau kev zoo nkauj ntawm ntug dej hiav txwv, nws muaj cov duab kos uas tau txais kev tshoov siab los ntawm yav tas los, cov qauv ntawv uas qhia tawm, thiab cov xim nplua nuj ntawm terracotta, ntsuab, thiab kub. Cov lus hais uas lom zem, cov qauv zoo nkauj heev, thiab cov ntawv luam tawm uas kov tau txhim kho qhov kev paub dhau los, tsim ib lub ntiaj teb uas nyob mus ib txhis uas qhov kev ntxim nyiam ntawm yav tas los sib xyaw ua ke zoo kawg nkaus nrog niaj hnub nimno tej yam zoo nkauj. Txhua qhov paub meej raug tsim los ua kom pom kev so haujlwm uas muaj tshav ntuj ntau, kev qhia txog kev kos duab, thiab kev piav qhia zaj dab neeg uas nyob mus ib txhis nrog ib tug kov ntawm kev ntxim nyiam ntawm ntug dej hiav txwv.
The Recognition
About the A' Design Award Kub
La Plage Hom Lag Luam Tus Yam Ntxwv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. La Plage Hom Lag Luam Tus Yam Ntxwv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. La Plage Hom Lag Luam Tus Yam Ntxwv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
- Dimensions & Packaging
- We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail.
- Tags
- restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
- Production Technology
- With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
- Design Challenge
- The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
- Research
- We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
- Inspiration
- La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
- Project Duration
- The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
- Operation Flow
- The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
- Patents
- No: 2023 122231, Date: 08.02.2024
- Team Members
- Client: La Plage No.14 - Restaurant&Bar
Branding Project: Studio Born
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag - Image Credits
- Client: La Plage No.14
Branding Project: Studio Born
Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
