Mannay CBE 2020 Lub Chaw Nthuav Qhia los ntawm Wai Ho Cheung

Qhov qauv tsim Mannay CBE 2020 Lub Chaw Nthuav Qhia los ntawm Wai Ho Cheung yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia.

HlauKev Nthuav Qhia Lag Luam· 2025

Mannay CBE 2020 Lub Chaw Nthuav Qhia

los ntawm Wai Ho Cheung

Tus Neeg Siv: Shenzhen Mannay Cosmetic Co.

Tus Yeej A' Design Award Hlau hauv Pawg Kev Nthuav Qhia Lag Luam

31,067

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165938

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mannay CBE 2020 Lub Chaw Nthuav Qhia

Mannay qhia nws hom khoom Luckinfo ntawm China Beauty Expo hauv Shanghai nrog lub chaw nthuav qhia uas tsim los qhia txog kev txawj ntse thev naus laus zis ntawm Mannay thiab kev ntxim nyiam ntawm cov hluas ntawm Luckinfo. Lub chaw nthuav qhia muaj ib qho chaw nruab nrab uas faib qhov chaw ua ob ntu, qhia cov khoom xyaw thiab kev ua tes haujlwm zoo nyob rau ib sab, thiab cov khoom muaj xim ci ntsa iab ntawm Luckinfo nyob rau sab tod. Ntau yam teeb pom kev zoo, xim ci ntsa iab, thiab cov ntsiab lus kom meej xws li teeb neon thiab txoj hlua thauj khoom txhim kho qhov kev nthuav qhia. Qhov kev npaj ua kom cov neeg tuaj saib taug kev tau yooj yim, tsim kom muaj kev paub zoo thiab nyiam.

Qhov Lees Paub

Txog A' Design Award Hlau

Mannay CBE 2020 Lub Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mannay CBE 2020 Lub Chaw Nthuav Qhia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mannay CBE 2020 Lub Chaw Nthuav Qhia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Qhov Loj & Ntim: Width 6 m x Depth 15 m x Height 4 m
Cov Ntsiab Lus: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Thev Naus Laus Zis Tsim Khoom: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Kev Sib Tw Tsim Qauv: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Kev Tshawb Fawb: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Kev Txhawb Siab: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Txheej Txheem Ua Hauj Lwm: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Cov Tswv Cuab Pab: Wai Ho Cheung
Kev Qhuas Duab: Simon Zhou