Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes by Hangzhou Owls Technology Co., Ltd.

Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Khoom Tu Tsiaj, Khoom Ua Si Tsiaj, Khoom Siv thiab Khoom Rau Tsiaj Competition Category.

NyiajKhoom Tu Tsiaj· 2025

Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes

by Hangzhou Owls Technology Co., Ltd.

Client: Hangzhou owls Technology Co., Ltd.

A' Design Award Nyiaj Winner in Khoom Tu Tsiaj Category

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Verified Award Winner

Verify Award Status for #166375

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes

Coral Scratcher yog ib tug ncej rau miv kuav rau tes uas tau txais kev tshoov siab los ntawm cov ceg paj zeb hiav txwv (coral) thiab cov nthwv dej hiav txwv. Tus qauv uas muaj ceg faj muab chaw rau tes taw tiag, yog li cov miv thiaj nce tau mus rau saum hau thiab so tau qhov ntawd, suav nrog cov miv uas tsis nquag npaum. Sab saum toj kuj siv tau ua ib lub rooj me rau ntawm ib sab rau cov khoom xws li phau ntawv, ntawv xov xwm thiab lub tswj deb. Lub cev tseem ceeb yog ua los ntawm cov ntawv fiab (paper wicker) uas tsis ua rau ib puag ncig puas, uas tiv taus kev kuav tes thiab tsis tshua muaj plaub hlwv poob. Lub hauv paus thiab sab saum toj yog ua los ntawm cov hlau dov txias (cold rolled steel) uas pleev yas. Tus qauv modular uas sib txuas los ntawm ib tug pas hlau muaj kauv ib tug xwb ua rau hloov tau qhov siab.

The Recognition

About the A' Design Award Nyiaj

Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Coral Scratcher Tus Ncej Rau Miv Kuav Rau Tes yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
Dimensions & Packaging: The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
Tags: pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
Production Technology: The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
Design Challenge: The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
Research: Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
Inspiration: Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
Project Duration: This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
Operation Flow: This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
Patents: China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
Team Members: Jianjun Le
Yanlin Zhu