Onyx Hnab Ev Nraub Qaum by Ana Golubic Brozovic

Onyx Hnab Ev Nraub Qaum by Ana Golubic Brozovic is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Khoom Ntxiv Khaub Ncaws Zam thiab Kev Mus Ncig Competition Category.

ToojKhoom Ntxiv· 2025

Onyx Hnab Ev Nraub Qaum

by Ana Golubic Brozovic

Client: Ana Golubic Brozovic

A' Design Award Tooj Winner in Khoom Ntxiv Category

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Verified Award Winner

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Colors

The Design

About Onyx Hnab Ev Nraub Qaum

Kev tsim muaj ntau lub hom phiaj uas ntim rau hauv cov duab yooj yim thiab meej yog qhov ua rau lub hnab ev nraub qaum Onyx tshwj xeeb thiab tsis muaj hnub nyoog. Onyx yog tsim los ntawm daim tawv mos zoo nkauj thiab tsis muaj lwm yam kev tsim hnyav. Nyob rau hauv nruab nrab ntawm lub plhaub plaub fab muaj ib tug khawm khi uas ua raws tag nrho qhov ntev ntawm lub hnab ev nraub qaum. Ob tug tuav uas kho tau yog muab tso rau qhov chaw zoo thiab muaj peev xwm tig tau kom tus khawm khi ntsib rov qab ntawm tus neeg uas hnav nws. Qhov no ua rau qhov nkag mus rau hauv lub hnab ev nraub qaum zais thiab tiv thaiv. Lub hnab ev nraub qaum dhau los ua ib lub qhov tsua me me uas nyab xeeb thiab tiv thaiv.

The Recognition

About the A' Design Award Tooj

Onyx Hnab Ev Nraub Qaum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Onyx Hnab Ev Nraub Qaum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Onyx Hnab Ev Nraub Qaum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onyx, the minimalist style backpack, represents timeless design. Simple lines accentuate and pay respect to the beauty of high quality leather material. There are no heavy details, only functional design solutions. In the centre of rectangular shell is a zipper that follows the whole length of the backpack. Two adjustable handles are strategically placed and can be turned so that the zipper faces the back of the person wearing it.This way entrance into the backpack becomes hidden and protected.
Dimensions & Packaging: Dimensions of ONYX are: Width 300 mm, Depth 70 mm, Height 400 mm. Two longer handles are adjustable in length: 500 - 1100 mm. Short handle is 300 mm long.
Tags: backpack, bag, simplicity, multifunctional, minimal design, raw material, leather, vegan leather, responsible, long lasting, eternal, fair made, safe
Production Technology: In production we put our biggest efforts into creating as little waste as possible, 0% is our goal. That is why cut has to be thought thru very carefully. Onyx cut is simple: two rectangular pieces for the shell, two long and one short stripe for the handles. Shell is padded with heavy cotton lining which has two small pockets. All these pieces are flexible and can easily be fit into the material so there is almost no waste. Onyx comes in real leather or eco, vegan leather version.
Design Challenge: I had an idea what the backpack should look like, I also knew how I want to make it multifunctional. It had to be practical and also look nice. Outside features were as equally important as inside performances and durability. Designing and prototype production was first challenge. Next challenge I faced was finding high quality leather, and last one was finding small family production willing to produce it. When all those challenges were met and successfully fulfilled, Onyx was ready for public.
Research: Multifunctional, minimal design that gives more than eye can see is easily adapted into many styles. By removing all unnecessary details, what we have left is pure, simple design with accent on the raw material. I can choose if I want to make the big zipper visible and part of the design or I can hide it and leave only material and connecting stich to be seen. This is not just a visual decision it is also the one regarding safety of my belongings.
Inspiration: During everyday comute on public transport or while traveling abroad, I was often faced with safety of personal belongings. Backpack is always my first choice regarding the type of bag I carry around. It keeps my hands free, it is practical, it sits carefree on my back. Which is also a problem because its opening is out of my sight. That is how the idea of "hidden" zipper came to my mind. And it had to be packed into stylish, minimal design which adapts easily into many fashion styles.
Project Duration: The project started June 2024 and was finalised in July 2024, in Cakovec, Croatia.
Operation Flow: Multifunctional designs have always been my passion, and when they are supported by high quality materials and made in nature and human friendly environment, they become eternal. They live forever. Onyx is not only a backpack, it is also a safe little cave for all our daily necessities. He is our loyal companion in everyday life from work to casual stroll, from sightseeing to evening in the club. Onyx is not just a bag, it is important and precious addition to our lifestyle.
Image Credits: Image #No 1: Photographer Mare Milin, Komad Collection, 2018., Images #No 2 - #No 5: Photographer Tomislav Brozović, Onyx, 2025.