Rebrand Next Kev Tsim Cim Npe by Eluan Araujo

Rebrand Next Kev Tsim Cim Npe by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2026

Rebrand Next Kev Tsim Cim Npe

by Eluan Araujo

Client: Ash Studio

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Kev Tsim Cim Npe

Qhov project no nthuav tawm ib qho kev tsim duab qhia txog kev sib koom ua ke thiab kev txuas ntxiv mus tsis tu ncua ntawm cov tiam neeg sib txawv nyob rau hauv ib qho chaw sib koom ua ke. Cov kev npaj no yog raws li ib qho qauv geometry uas meej thiab muaj cov khoom sib txuas ua ke, uas pab tau kom siv tau yooj yim thaum tseem tuav tau kev sib xws ntawm cov duab. Lub cim no sib txuas cov qauv yooj yim nrog qhov tob ntawm lub ntsiab lus, uas tso cai kho kom haum rau ntau hom ntawv thiab ntau tus neeg saib. Cov txiaj ntsig yog ib qho kev txheeb xyuas uas ruaj khov thiab siv tau zoo tsim nyog rau cov chaw uas xav tau kev sib npaug ntawm kev qhia niaj hnub no thiab kev lig kev cai.

The Recognition

About the A' Design Award Tooj

Rebrand Next Kev Tsim Cim Npe yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rebrand Next Kev Tsim Cim Npe xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rebrand Next Kev Tsim Cim Npe ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.