HarvardXR 2024 Tus Cim Qhia Pom Tau by Yutong Wang

HarvardXR 2024 Tus Cim Qhia Pom Tau by Yutong Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2025

HarvardXR 2024 Tus Cim Qhia Pom Tau

by Yutong Wang

A' Design Award Nyiaj Winner in Duab Kos Category

67,842

Verified Award Winner

Verify Award Status for #167298

View at A' Design Award Press Release Award Badge

Colors

The Design

About HarvardXR 2024 Tus Cim Qhia Pom Tau

Extended Intelligence siv kev tsim qauv generative los tsim ib tug tus cim qhia pom tau uas hloov tau thiab qhia txog AI thiab XR. Nrog rau kev tsim procedural hauv C4D, cov pixel matrices uas muab tso random tau koom ua ke AI thiab XR, ua kom lub rooj sib tham cov ntsiab lus muaj zog ntxiv. Qhov system scalable no hloov tau raws li cov digital screens, cov paib qhia, thiab cov ntawv luam tawm. Ib qho color palette uas muaj qauv sib txawv cov neeg koom lawv tus kheej, ua kom pom tseeb meej. Los ntawm kev siv cov txheej txheem generative, tus cim qhia no sawv cev rau kev tsim tshiab thiab kev tsim qauv uas tsom mus rau yav tom ntej.

The Recognition

About the A' Design Award Nyiaj

HarvardXR 2024 Tus Cim Qhia Pom Tau yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. HarvardXR 2024 Tus Cim Qhia Pom Tau xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. HarvardXR 2024 Tus Cim Qhia Pom Tau yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Dimensions & Packaging: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Tags: brand identity, branding, visual identity, experience design, conference
Production Technology: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Design Challenge: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Research: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Inspiration: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Project Duration: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Operation Flow: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.