Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam by LMNT Company

Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2025

Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam

by LMNT Company

Client: LMNT Company

A' Design Award Kub Winner in Duab Kos Category

232,953

Verified Award Winner

Verify Award Status for #167330

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam

Kakao AI Campus yog ib qho kev tsim qauv cim npe lag luam uas tsim rau ib qho chaw kawm ntawv mob siab rau kev txawj ntse cuav (artificial intelligence). Lub campus qhib rau cov neeg ua haujlwm hauv tuam txhab, cov zej zog hauv zos, cov pab pawg pej xeem thiab cov neeg uas muaj kev nkag mus rau digital tsawg, thiab nws txhawb nqa kev cob qhia cov neeg txawj AI. Lub kaw lus cim npe muaj ntau tshaj 50 lub icons, cov duab tseem ceeb, cov duab kos, cov paib qhia kev thiab cov duab motion graphics hloov pauv uas tsim raws lub ntsiab lus ntawm lub peev xwm tsis muaj ciam teb ntawm tib neeg. Ib txoj hauv kev tsim qauv rau txhua tus pab txhim kho kev pom thiab coj kev txav mus los hauv thiab sab nraud ntawm qhov chaw.

The Recognition

About the A' Design Award Kub

Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kakao AI Campus Kev Tsim Qauv Cim Npe Lag Luam ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensions & Packaging: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Design Challenge: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Research: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiration: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Project Duration: Seoul, Republic of Korea
Operation Flow: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Team Members: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Image Credits: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.