Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov by Udem Universidad de Monterrey

Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov by Udem Universidad de Monterrey is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Zej Tsoom Competition Category.

ToojZej Tsoom· 2025

Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov

by Udem Universidad de Monterrey

Client: Universidad de Monterrey

A' Design Award Tooj Winner in Zej Tsoom Category

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Colors

The Design

About Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov

Cov Ntawv Hauv Phau Ntawv: Food Into Opportunities yog ib phau ntawv qhia ua zaub mov tsim los pab cov tsev neeg txo qis cov khoom noj uas raug povtseg. Phau ntawv no muaj hom phiaj rau cov poj niam hnub nyoog 30 txog 60 xyoo. Ib qho sib xyaw ntawm daim ntawv luam tawm nrog cov ntaub ntawv digital faib rau hauv social media. Thawj tsab ntawv luam tawm tsom mus rau txiv hmab txiv ntoo thiab zaub, thiab qhia txog kev siv lawv nyob rau ntau theem ntawm kev siav lawm. Cov lus qhia txog kev khaws cia thiab cov qauv ua zaub mov raws li lub caij nyoog pab kom siv tau txhua yam khoom noj kom tas. Qhov qauv ntawv loj standard letter size, sau khoom nyob rau hardcover thiab cov nplooj ntawv xaws ua ke haum rau kev siv tas mus li hauv chav ua noj.

The Recognition

About the A' Design Award Tooj

Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Food Into Opportunities Phau Ntawv Qhia Ua Zaub Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness.
It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life.
Dimensions & Packaging: The constant interiors of 180 color pages, printed on a 140 gram sofa with 4x4 inks, ensuring a High graphic quality and a professional finish. The binding will be by sewing with hotmelt, providing robustness and ease of use, essential characteristics for a recipe book that will be used frequently in the kitchen.
Tags: Food, approval, recycling, hunger, reuse, nutrition, cooking, fruits, proteins, cereals, vegetables
Production Technology: The book design was developed with a strategic approach to optimize the format and the production costs, without compromising its functionality or quality. You choose a size
standard letter (21.5 x 28 cm) to minimize material waste during production printing, thus reducing environmental impact and allowing more economical production and sustainable.
The book will be hardcover with glossy lamination on the front and back covers, which ensures an attractive visual presentation and long-lasting protection.
Design Challenge: Research question
How can graphic design encourage families to minimize food waste
in their homes?
General Objective
Develop a tool and communication strategy that raises awareness about the
food waste to women.
Specific Objectives
Report on food waste generated in homes.
Promote responsible food consumption.
Optimize the use of food.
Research: This project has as its centerpiece a recipe book, designed as a tool practice to inform and train women between 30 and 60 years old about the impact of waste of food at home. Responding to the digital information saturation you experience
this group, the book takes advantage of the preference for physical formats, offering an experience functional and tactile in the kitchen. At the same time, complement this proposal with content digital in social networks, creating a balance between the physical and the digital.
The first edition of the book focuses on fruits and vegetables, addressing how to use them according to their stages of ripening, offering advice on efficient storage and providing
Practical recipes organized by seasons of the year. Through this approach, we seek to maximize the use of food, reduce waste and promote creativity in the kitchen, turning ingredients that are normally thrown away in delicious and easy to prepare dishes.
Inspiration: How can graphic design inspire families to reduce food waste in their homes?
To create a tool and communication strategy that raises awareness about food waste among women.
Educate households about the extent of food waste they generate.
Promote responsible and sustainable food consumption practices.
Encourage optimal utilization of food to minimize waste.
Project Duration: The brand seeks to establish a deep connection with food from its origin, whether in the land, the field or products of animal origin. Its objective is to raise awareness about the complete production process of each food, from its cultivation or breeding to its arrival at home, encouraging more conscious preparation and storage and responsible. The journey of food does not end on the plate; comprises an entire journey which, when understood, invites us to value and make the most of each ingredient, promoting more sustainable habits in our daily cooking.
Operation Flow: Various applications were developed to promote the brand and expand the reach of the project. As a complement to the book, a collection of exclusive dishes with designs was created.
that highlight the logo, icons and illustrative elements. These plates are one of the gifts to Kickstarter backers. Designed as iconic pieces of the brand, the plates They can be used both to serve the recipes in the book and to decorate.
Patents: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán
Team Members: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán
Image Credits: Eugenia Martínez-Abrego Sáenz
María Andrade Padilla
Paulina Gonzalez Gracia
Valeria Marín Guzmán