Miniso Land Khw Muag Khoom los ntawm Xiang Li

Qhov qauv tsim Miniso Land Khw Muag Khoom los ntawm Xiang Li yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Kub hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

KubSab Hauv· 2025

Miniso Land Khw Muag Khoom

los ntawm Xiang Li

Tus Yeej A' Design Award Kub hauv Pawg Sab Hauv

134,651

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #167818

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Miniso Land Khw Muag Khoom

Hauv qhov chaw peb-zaj tsev ntawm Miniso Land, muaj rau thaj chaw tseem ceeb thiab ntau tshaj xya caum hom khoom lag luam koom tes ntawm ntau lub ntiaj teb IP. Tus tsim qauv ua tiav kev sib xyaw ntawm ntau yam qeb thiab kev siv qhov chaw kom zoo los ntawm kev teeb tsa ntau thaj chaw xwm txheej sib txawv, zam qhov kev dhuav uas cov kev yuav khoom rov qab ib txwm muaj tej zaum yuav coj los. Los ntawm thaj chaw lub thawv dig muag uas zoo li nyob hauv cov npuas liab, thaj chaw ua tiav nrog cov nyhuv pom montage, thaj chaw tsiaj thiab thaj chaw naj hoom nrog ntau yam kev nkag siab ntawm xwm, mus rau thaj chaw plush uas zoo li nkag mus rau lub ntiaj teb dab neeg.

Qhov Lees Paub

Txog A' Design Award Kub

Miniso Land Khw Muag Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Miniso Land Khw Muag Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Miniso Land Khw Muag Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Cov Ntsiab Lus: interior retail
Kev Sib Tw Tsim Qauv: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Kev Txhawb Siab: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Lub Sij Hawm Ua Hauj Lwm: Shanghai, China
Kev Qhuas Duab: Photograph丨SFAP

Nyeem Tsab Xov Xwm

Txhawb Nqa