Chongqing Noodles Duab Kos Rau Phab Ntsa by Wu Yao

Chongqing Noodles Duab Kos Rau Phab Ntsa by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2025

Chongqing Noodles Duab Kos Rau Phab Ntsa

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Nyiaj Winner in Duab Kos Category

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Colors

The Design

About Chongqing Noodles Duab Kos Rau Phab Ntsa

Chongqing Noodles yog ib daim duab kos rau phab ntsa uas muaj lub ntsiab tshwj xeeb, tsim los rau ib lub npe lag luam khoom noj Suav. Daim duab no muab lub hauv paus tso rau ob lub nroog khoom noj uas yog Chengdu thiab Chongqing hauv cheeb tsam Sichuan Chongqing hauv tebchaws Suav. Cov cheeb tsam ib puag ncig tshwm ua tej qho ri sua thiab pom deb deb, tab sis tag nrho tus qauv kos tseem yog tus qauv Suav. Cov vaj tse hauv nroog, tej toj roob hauv pes thiab ntau yam kev cai dab qhuas pom ua ke nrog cov zaub mov tshwj xeeb ntawm lub npe lag luam. Cov xim txias sib txawv nrog cov teeb sov hauv cov khw. Daim duab kos rau phab ntsa no yog luam los ntawm txoj kev luam hloov cua sov (heat transfer printing) thiab muaj ntau qhov loj me kom haum rau cov chaw khw sib txawv.

The Recognition

About the A' Design Award Nyiaj

Chongqing Noodles Duab Kos Rau Phab Ntsa yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Chongqing Noodles Duab Kos Rau Phab Ntsa xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chongqing Noodles Duab Kos Rau Phab Ntsa yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao