Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm by Zifei Ding

Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2025

Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm

by Zifei Ding

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #168659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm

Kev Tsim Npe Tshiab rau Chinatown yog ib qho project ntawm kev tsim cim (visual identity) thiab duab tshaj tawm (poster) uas tsim los rau cheeb tsam Chinatown hauv Los Angeles, California. Cov qauv tsim tshiab no qhia txog keeb kwm kab lig kev cai ntawm cheeb tsam no. Cov ntsiab lus tsim (design elements) txuas kev tseem ceeb keeb kwm ntawm Chinatown qub nrog rau kev tsim kho tshiab thiab kev txhawb nqa dua tshiab ntawm lub plaza tshiab. Cov duab qhia txog kev sib txuas ntawm kab lig kev cai Suav thiab Asmeskas thiab hais txog tus cim tseem ceeb hauv cheeb tsam ntawd. Txhua daim duab tshaj tawm ntev 24 nrog dav 36 nti. Project no ua tiav rau xyoo 2023 thiab yog raws li kev tshawb fawb txog kev sib koom ua ke ntawm kab lig kev cai Asian thiab North America.

The Recognition

About the A' Design Award Tooj

Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Chinatown Rebranding Kev Tsim Npe Tshiab, Duab Tshaj Tawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding