Nebu Khw Muag Khoom by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2025

Nebu Khw Muag Khoom

by Eric Fung

Client: Once Design Studio

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #168836

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Colors

The Design

About Nebu Khw Muag Khoom

Nebu yog ib lub khw muag khoom nyob hauv Hong Kong tsim los muag cov khob nyiag snowflake (snowflake crisps). Thaj chaw no muaj 26 square meters thiab lub nthab siab 3 meters. Cov xim dawb mos thiab xiav ntshiab qha txog qhov kaj ntawm ib lub caij ntuj no thaum sawv ntxov. Cov tsev khiav khoom ntoo thiab cov teeb ci mos ntxiv kev sov siab zoo raws li ntuj tsim. Acrylic uas raug xuas xaus (sanded acrylic) muab koom nrog stainless steel los tsim ib qho zoo li dej khov, txias thiab zoo li daus, thaum cov acrylic uas kiag li iab tshuaj qhia tawm cov ntaub qauv hlau nyob rau tom qab. Qhov chaw qhib dav pab tau kev taug kev ywj pheej, thiab thaj chaw muaj dej chocolate ntws (chocolate fountain) pub cov neeg yuav khoom saib seb cov khob nyiag raug muab pleev chocolate li cas.

The Recognition

About the A' Design Award Tooj

Nebu Khw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Nebu Khw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Nebu Khw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel