Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van by Chungsheng Chen, Carol Sen and Enyang Chen

Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van by Chungsheng Chen, Carol Sen and Enyang Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2025

Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van

by Chungsheng Chen, Carol Sen and Enyang Chen

Client: Tainan University of Technology/Product Design Department

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #168831

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Colors

The Design

About Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van

Playgo yog ib lub cim npe tsim los rau ib qhov kev pab hloov kho lub tsheb camper van. Lub cim Playgo Playgo sib txuas xim liab-txho thiab xim dub nrog cov ntawv sau ntse me me los qhia txog kev tshawb nrhiav thiab kev ntseeg siab. Lub cim no siv rau ntawm cov npav ua lag luam, hnab nqa khoom, tsev ntawv, ntawv sau ntaub ntawv, hnab ntim ntawv, cov cim tsheb, lub website thiab cov account social media. Cov kev qhia teev tseg txog cov piv txwv xim, kev sib nrug ntawm cov ntawv sau, thiab qhov tuab ntawm kab, thiab lub cim yuav tsum muaj qhov siab tsawg kawg 10 mm thaum siv. Lub cim no kuj tseem txhawb kev siv ib lub kaw lus rau kev thov nqi hauv online thiab ib thaj chaw qhia khoom tiag rau cov neeg siv kom xaiv tau cov kev hloov kho lawv xav tau.

The Recognition

About the A' Design Award Tooj

Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Playgo Lub Npe Ntawv Rau Lub Tsheb Camper Van ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Dimensions & Packaging: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Tags: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Production Technology: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Design Challenge: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Research: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Inspiration: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Project Duration: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Operation Flow: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Patents: acdesign associates International Co., Ltd.
Team Members: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Image Credits: acdesign associates International Co., Ltd.