Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia los ntawm Chung Sheng Chen, Ting Yuan and En Yang

Qhov qauv tsim Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia los ntawm Chung Sheng Chen, Ting Yuan and En Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2025

Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia

los ntawm Chung Sheng Chen, Ting Yuan and En Yang

Tus Neeg Siv: Tainan University of Technology/Product Design Deparment

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

90,863

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #168919

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia

Viewpoints yog qhov duab sawv cev ntawm ib qho kev nthuav qhia tsim khoom siv rov tom kev uas tau muaj nyob rau hauv Tainan. Qhov duab sawv cev no txuas Tainan 400 xyoo keeb kwm nrog rau tam sim no txoj kev coj noj coj ua thiab lub neej hauv tej kab ke me me. Cov duab kos tes thiab cov kab kos yooj yim li tus cwj mem qhia tau tib neeg, khoom thiab qhov chaw hauv kev sib cuam tshuam txhua hnub. Cov xim raug xaiv los ntawm cov vaj tsev hauv zos, xws li cib liab, phab ntsa daj daj thiab cov xim sov ntxiv rau. Qhov kev tsim no raug siv rau ntawm cov ntawv tshaj tawm loj, phau ntawv qhia, cov paib qhia kev, social media thiab cov chaw teeb duab digital, thiab txhua hom raug kho kom qhov kev nthuav qhia zoo sib xws thoob plaws.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Viewpoints Kev Ntaus Duab Sawv Cev Rau Qhov Kev Nthuav Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
Qhov Loj & Ntim: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
Cov Ntsiab Lus: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
Thev Naus Laus Zis Tsim Khoom: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
Kev Sib Tw Tsim Qauv: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
Kev Tshawb Fawb: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
Kev Txhawb Siab: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
Lub Sij Hawm Ua Hauj Lwm: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
Txheej Txheem Ua Hauj Lwm: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
Cov Patent: acdesign associates International Co.,Ltd
Cov Tswv Cuab Pab: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
Kev Qhuas Duab: acdesign associates International Co.,Ltd