Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm by Gema Arquitetura is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.
NyiajSab Hauv· 2025
Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm
Client: Enjoei
A' Design Award Nyiaj Winner in Sab Hauv Category
Verified Award Winner
Verify Award Status for #169158The Design
About Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm
Enjoei Headquarter yog ib qhov chaw ua haujlwm sab hauv uas nyob rau hauv lub tsev Copan hauv nroog Sao Paulo, uas Oscar Niemeyer tau tsim rau xyoo 1950s. Lub tsev txheej uas muaj 2,100 square metres tau raug kho dua tshiab rau kwv yees li 230 leej neeg, nrog rau cov chaw ua haujlwm sib koom ua ke thiab ntau chav sib tham. Daim plag tsev qub uas twb muaj lawm tau khaws cia ua daim plag tsev kawg thiab cov khoom kho qub tau raug kho kom zoo li qub, uas ua rau txo tau cov khoom pov tseg. Cov ntaub uas muab siv dua tshiab, cov qauv ntaub pua plag tshwj xeeb thiab cov rooj tog uas xaiv zoo tau raug siv. Cov chav sib tham siv cov kev daws teeb meem tus nqi qis uas pab kom lub suab nrov zoo dua. Cov npoo dawb ua rau muaj ib puag ncig nyob kaj siab lug thiab zoo li yav tom ntej.
The Recognition
About the A' Design Award Nyiaj
Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Enjoei Headquarter Kev Tsim Qauv Sab Hauv Chaw Ua Haujlwm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
- Dimensions & Packaging
- Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
- Tags
- Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
- Production Technology
- Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
- Design Challenge
- The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
- Research
- The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
- Inspiration
- In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
- Project Duration
- The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
- Operation Flow
- The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
- Team Members
- Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga - Image Credits
- Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria
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