Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe by PepsiCo Design and Innovation

Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2025

Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe

by PepsiCo Design and Innovation

A' Design Award Nyiaj Winner in Ntim Khoom Category

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The Design

About Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe

Doritos x Empirical Nacho Cheese Spirit yog ib pob khoom rau cov neeg tshaj tawm nrov npe uas tsim los rau ib yam cawv tshwj xeeb muaj tsawg uas xyaw nrog qhov qab ntxhiab Nacho Cheese. Qhov qab ntxhiab Nacho Cheese ntawm Doritos yog ib yam uas neeg paub thoob plaws thiab tau siv rau hauv cov kua ntsw, paj kws thiab lwm yam khoom. Xyoo 2023, lub tuam txhab tsim qab ntxhiab Empirical tau nthuav qhia rau Doritos ib txoj kev siv tshiab rau lawv qhov qab ntxhiab tseem ceeb: ib yam cawv uas xyaw nrog Nacho Cheese. Lub thawv ntim khoom qhia txog qhov kev sib txuas tsis xav txog no rau cov xov xwm thiab cov neeg saib hauv online. Qhov kev muag tshwj xeeb muaj tsawg no muag tag tsis txog rau teev thiab tau txais kev tshaj tawm xov xwm thoob teb chaws.

The Recognition

About the A' Design Award Nyiaj

Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Doritos x Empirical Nacho Cheese Spirit Cov Khoom Rau Cov Neeg Tshaj Tawm Nrov Npe yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.

The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.
Inspiration: In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

Read the Press Release