Cyp Tus Kheej Lub Tuam Txhab by Pablo Prada Granada

Cyp Tus Kheej Lub Tuam Txhab by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2025

Cyp Tus Kheej Lub Tuam Txhab

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Tus Kheej Lub Tuam Txhab

Cyp tau tuaj cuag lub studio nrhiav ib qho tshiab graphic tus kheej lwm txoj kev uas yuav ua kom lawv hom lag luam tsos tshiab, tsim ib tug tus kheej ntau dua tab sis tshwj xeeb tus kheej uas qhia txog lawv qhov chaw tshiab thiab txoj kev nyob rau hauv lawv kev lag luam. Tus qauv tsim zaum kawg sawv cev rau lub tuam txhab cov kev pab cuam tseem ceeb thiab cov khoom muag thaum xa ib qho kev xav ntawm kev ruaj ntseg thiab kev ntseeg siab. Lub tswv yim raug cuam tshuam los ntawm cov ntsiab lus ntawm Yin-Yang, uas sawv cev rau kev sib cuam tshuam ntawm cov zog sib txawv, thiab ntes tau qhov ob sab ntawm Cyp cov khoom lag luam tseem ceeb, uas ib txhij sib npaug thiab sib txhawb ib leeg.

The Recognition

About the A' Design Award Hlau

Cyp Tus Kheej Lub Tuam Txhab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Cyp Tus Kheej Lub Tuam Txhab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Cyp Tus Kheej Lub Tuam Txhab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada