Qhov qauv tsim Jo Khw Kas Fes thiab Tsev Noj Mov los ntawm A4DH Branding Services yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2025
Jo Khw Kas Fes thiab Tsev Noj Mov
los ntawm A4DH Branding Services
Tus Neeg Siv: A4 Design House
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #169504Qhov Tsim
Txog Jo Khw Kas Fes thiab Tsev Noj Mov
Jo, txhais dua tshiab txog kev noj mov zoo ua ib qho kev ua koob tsheej ntawm saj, kev sib txuas, thiab lub sijhawm sib koom. Hom lag luam tus cim raug tsim los kom nyiam rau cov neeg tuaj saib, los ntawm menyuam yaus mus rau cov yawg koob, thaum tseem khaws kev ua tseeb thiab kev ua tau zoo. Tsom rau ntau yam saj thiab kev sib txuas ntawm lub siab, tus cim pom tau txais yuav kev zoo nkauj niaj hnub. Cov xim ntsuab sawv cev rau tej xwm txheej, kev loj hlob, thiab kev ruaj khov. Cov duab kos uas tau txais kev tshoov siab los ntawm cov khoom noj thiab kev noj mov txhim kho kev qhia dab neeg, thaum lub logo niaj hnub sib npaug ntawm kev yooj yim thiab kev taug txuj kev nyuaj. Qhov tshwm sim yog kev paub dhau los sib koom ua ke thoob plaws txhua qhov chaw sib cuag.
Qhov Lees Paub
Txog A' Design Award Tooj
Jo Khw Kas Fes thiab Tsev Noj Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jo Khw Kas Fes thiab Tsev Noj Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jo Khw Kas Fes thiab Tsev Noj Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Qhov Loj & Ntim
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Cov Ntsiab Lus
- rebranding, brand identity, identity design, logo redesign, visual language
- Thev Naus Laus Zis Tsim Khoom
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Kev Sib Tw Tsim Qauv
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Kev Tshawb Fawb
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Kev Txhawb Siab
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Txheej Txheem Ua Hauj Lwm
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- Cov Tswv Cuab Pab
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.