Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2025

Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner

by PepsiCo Design and Innovation

A' Design Award Tooj Winner in Sab Hauv Category

18,899

Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner

Ntawv Phau Ntawv: Pepsi Diner Milan 2024 yog ib qho pop-up diner sab hauv uas tsim los ua ib qho chaw brand ib ntus hauv Milan. Kev tsim khoom no coj lub tswv yim diner New York los rau Europe, ua thawj zaug ua diner qhib sab nraum Tebchaws Meskas. Sab hauv siv lub Pepsi cim tshiab thiab lub tswv yim pom kev qhia (visual identity system). Cov ntsiab lus hais txog Italian pop culture, xws li kev ncaws pob thiab suab paj nruag, raug siv nyob rau hauv qhov chaw ntawd, thiab tau npaj kev pab cuam nrog Italian cov neeg nto moo rau cov qhua. Lub hom phiaj yog los txuas nrog cov neeg tuaj saib hauv Europe los ntawm kev muab kab lis kev cai hauv thaj chaw ntawd los koom nrog zaj dab neeg ntawm brand.

The Recognition

About the A' Design Award Tooj

Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release