Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me

by PepsiCo Design and Innovation

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me

Lay's Deep Ridged Qab Hmoov Iab yog ib qho tsim hnab khoom rau ob yam khoom noj me tshiab ntxiv uas muag hauv tuam tshoj: Iab Hmoov Kub Nqaij thiab Tofu Tsw Iab Hmoov. Lub hnab khoom no tau tsim los cuag cov neeg hluas uas nrhiav lub sijhawm so noj khoom noj me. Cov duab nyeem tseeb thiab muaj zog qhia meej txog qhov qab iab hmoov. Ib daim duab qhov ncauj kis siab dua zoo li ua si nyob nruab nrab ntawm daim ntawv tsim. Cov duab khoom noj muaj zog qhia tau ob yam qab kom pom tau tias nquag heev. Qhov tshwm sim ua rau cov khoom noj me tshiab ntxiv no muaj lub cim tswv yim uas tshaj tawm sai thiab yooj yim paub.

The Recognition

About the A' Design Award Tooj

Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lays Deep Ridged Spicy Flavor Lto 2024 Kev Ua Hnab Khoom Noj Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release