Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam los ntawm Anton Bukoros

Qhov qauv tsim Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam los ntawm Anton Bukoros yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2025

Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam

los ntawm Anton Bukoros

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,677

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #170914

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam

PowerBuilding yog ib qhov project txog kev tawm dag zog los ntawm New York uas sib txuas kev tshawb fawb thiab kev cob qhia. Lub txheej txheem kev pom yog tsim los ntawm cov duab kos: cov voj voog sawv cev rau khoom noj khoom haus, cov kab zigzag sawv cev rau kev noj qab haus huv, thiab cov kab ncaj sawv cev rau lub zog. Tus qauv tsim sib xyaw ob hom tus ntawv: ib hom tus ntawv thev naus laus zis monospaced thiab ib hom tus ntawv tuab grotesque, sawv cev rau lub hwj chim. Lub palette xim yog raws li qhov gradient los ntawm xim liab mus rau xim xiav, pab lub hom lag luam sawv tawm ntawm cov kev daws teeb meem uas muaj coob nyob hauv kev lag luam kev tawm dag zog hauv Tebchaws Meskas. Qhov tshwm sim yog ib tus cim pom zoo sib xws, muaj peev xwm hloov tau qhov loj me hla cov xov xwm digital thiab luam tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Powerbuilding Tus Cim Tus Kheej Ntawm Hom Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Cov Ntsiab Lus: Identity, Logo, Sport, Brand Identity
Thev Naus Laus Zis Tsim Khoom: Digital printing
Kev Sib Tw Tsim Qauv: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Kev Tshawb Fawb: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Kev Txhawb Siab: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Lub Sij Hawm Ua Hauj Lwm: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Txheej Txheem Ua Hauj Lwm: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Cov Tswv Cuab Pab: Anton Bukoros
Kev Qhuas Duab: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros