Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim los ntawm Takuma Tahara

Qhov qauv tsim Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim los ntawm Takuma Tahara yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2025

Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim

los ntawm Takuma Tahara

Tus Neeg Siv: SAWAMURA Inc.

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

63,046

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #171707

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim

Sawamura Award 2024 yog ib daim duab tseem ceeb (key visual) uas tsim rau ib lub tuam txhab qhov kev tshwm sim rau cov neeg ua haujlwm tshiab, muaj nyob rau ntawm ib lub tsev ua yeeb yam Kabuki ib txwm muaj nyob rau hauv Kyoto, Nyij Pooj. Lub ntsiab ntawm qhov kev tshwm sim yog kev ib txwm coj thiab kev tsim tshiab. Cov ntawv ntawm lo lus KABUKU tau kos nrog ntau hom typography sib txawv, kom txhua tus ntawv ua haujlwm tau ob yam, yog ib tus ntawv thiab yog ib daim duab kos. Cov xim thiab cov paj ntaub Nyij Pooj ib txwm muaj uas muab los ntawm lub tsev ua yeeb yam tau muab sib xyaw nrog ib pawg xim tshiab. Daim duab tseem ceeb no tau siv rau cov ntawv pov thawj, cov ntawv caw uas tsim zoo li daim pib saib yeeb yam, cov hom thawj thiab kev tshaj tawm, ua rau qhov kev tshwm sim muaj ib lub ntsej muag sib xws.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Sawamura Award 2024 Duab Tseem Ceeb rau Kev Tshwm Sim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Qhov Loj & Ntim: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Cov Ntsiab Lus: Key visual, Japanese, tradition, innovation
Thev Naus Laus Zis Tsim Khoom: Adobe Illustrator CC
Kev Sib Tw Tsim Qauv: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Kev Tshawb Fawb: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Kev Txhawb Siab: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Lub Sij Hawm Ua Hauj Lwm: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Txheej Txheem Ua Hauj Lwm: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Kev Qhuas Duab: #All Creator Takuma Tahara