Freistil Kev Cim Lus Ntawm Lag Luam los ntawm Ina Oakley

Qhov qauv tsim Freistil Kev Cim Lus Ntawm Lag Luam los ntawm Ina Oakley yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2025

Freistil Kev Cim Lus Ntawm Lag Luam

los ntawm Ina Oakley

Tus Neeg Siv: Freistil Praxis Caspary

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,213

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #171891

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Freistil Kev Cim Lus Ntawm Lag Luam

Freistil yog ib qho kev cim lus ntawm lag luam tsim los rau ib lub chaw kho mob physiotherapy. Qhov kev cim lus no muaj xws li ntaub ntawv luam thiab digital media, xam nrog cov npav lag luam, cov npav qhia (banners), khaub ncaws, thiab ib lub website. Lub npe Freistil txhais tau tias free style, uas qhia txog cov txheej txheem kho mob uas muaj kev hloov pauv rau txhua tus neeg mob. Cov duab qhia txog kev ua num raws li kev coj noj coj ua thaum ub uas sib txuas nrog cov tswv yim tshiab niaj hnub no, thaum ib lub logo uas siv ntawv nrog kev nthuav dav ua qhia txog kev txav thiab kev qhib siab. Cov xim uas siv muaj xim ntsuab-liab (purple), coral, off-white, thiab xiav. Cov ntawv luam zoo thiab cov khoom siv uas muaj kev ruaj ntseg rau ib ntsuj tau raug xaiv, thiab siv cov neeg muag khoom hauv zos yog ua tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Freistil Kev Cim Lus Ntawm Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Freistil Kev Cim Lus Ntawm Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Freistil Kev Cim Lus Ntawm Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Qhov Loj & Ntim: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Cov Ntsiab Lus: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Thev Naus Laus Zis Tsim Khoom: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Kev Sib Tw Tsim Qauv: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Kev Tshawb Fawb: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Kev Txhawb Siab: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Lub Sij Hawm Ua Hauj Lwm: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Txheej Txheem Ua Hauj Lwm: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Cov Patent: buero inaoakley, 2024
Cov Tswv Cuab Pab: Ina Oakley and Anne-Marie Bayer
Kev Qhuas Duab: Mockup Maison, Adobe Firefly and Nastasic