Qhov qauv tsim Ruyi Dim Dong Lub Npe Bakery Brand Identity los ntawm Hong Jia Min yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2025

Ruyi Dim Dong Lub Npe Bakery Brand Identity

los ntawm Hong Jia Min

Tus Neeg Siv: Jijia Brand Creative Studio

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

9,716

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172952

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ruyi Dim Dong Lub Npe Bakery Brand Identity

Ruyi Dim Dong yog ib qho brand identity rau lub khw khob mov nqaij (bakery). Tus qauv tsim no txuas cov kev coj noj coj ua thaum ub ntawm khob mov nrog rau txoj kev ua khob mov European. Lub logo yog tsim los ntawm ob qho Eastern motifs, daim ntawv dov qhib thiab lub thawv khoom plig uas qhib me ntsis. Tus kab sab xis ntawm tus cim Ru dhau los ua daim ntawv silk scroll, ua timkhawv txog keeb kwm. Tus cim Yi poob nws lub radical sab laug, tso tseg tus component Li, uas zoo li lub khoom plig tabtom raug qhib. Muaj ib tug qauv pine needle nyob rau ntawm cov seals thiab belly bands, luam ntawm cov khoom siv uas ua tau kom ntev (sustainable materials). Cov thawv khoom plig nthuav qhia cov khob mov ua qhov khoom nco txog kab lis kev cai ntawm lub nroog.

Qhov Lees Paub

Txog A' Design Award Hlau

Ruyi Dim Dong Lub Npe Bakery Brand Identity yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ruyi Dim Dong Lub Npe Bakery Brand Identity xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ruyi Dim Dong Lub Npe Bakery Brand Identity tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Qhov Loj & Ntim: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Cov Ntsiab Lus: Health, Creativity, Baking, Chinese, Oriental
Thev Naus Laus Zis Tsim Khoom: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Kev Sib Tw Tsim Qauv: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Kev Tshawb Fawb: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Kev Txhawb Siab: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Lub Sij Hawm Ua Hauj Lwm: Designed in September 2023 for Nanning, Guangxi, China
Txheej Txheem Ua Hauj Lwm: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Cov Patent: Copyrights belong to Hong Jia Min, 2023.
Cov Tswv Cuab Pab: Hong Jia Min
Kev Qhuas Duab: Hong Jia Min