Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam los ntawm Du Qingyu and Dong Xiuxiu

Qhov qauv tsim Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam los ntawm Du Qingyu and Dong Xiuxiu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam

los ntawm Du Qingyu and Dong Xiuxiu

Tus Neeg Siv: Piggy Express Creative Design Team

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

8,918

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #173387

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam

Piggy Express yog ib qho kev tsim tus cim sawv cev rau lub npe lag luam uas tsim rau ib qho kev pab cuam hu tsheb caij. Tus cim no muab tus duab npua ntawm lub logo lag luam los tsim ua ib tug phooj ywg taug kev zoo siab. Cov xim uas muaj kev sib xyaw xim siab ua rau pom kev pom ntau ntxiv txog 42 feem pua, thiab tus duab silhouette uas nyob ib leeg ua rau tus cim no yooj yim cim tau nyob rau txhua yam kev tshaj tawm. Cov duab txav (animations) coj cov neeg siv mus dhau cov hauj lwm xws li kev siv daim coupon thiab kev taug qab txoj kev mus. Tus cim no raug kho kom zoo dua los ntawm peb caug lwm kev hloov pauv tus duab thiab raug sim nrog ntau tshaj ib puas tus neeg siv nyob rau cov nroog hauv Suav teb.

Qhov Lees Paub

Txog A' Design Award Tooj

Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Piggy Express Kev Tsim Tus Cim Sawv Cev Rau Lub Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Qhov Loj & Ntim: The sizes depend of the media where it is applied
Cov Ntsiab Lus: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Thev Naus Laus Zis Tsim Khoom: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Kev Sib Tw Tsim Qauv: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Kev Tshawb Fawb: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Kev Txhawb Siab: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Lub Sij Hawm Ua Hauj Lwm: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Txheej Txheem Ua Hauj Lwm: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Cov Tswv Cuab Pab: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Kev Qhuas Duab: Piggy Express