Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom by There There - Kazune Watanabe

Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2026

Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award Kub Winner in Duab Kos Category

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The Design

About Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom

Designtide Tokyo yog ib qho kev tshwm sim tsim khoom ntawm kev nthuav tawm thiab kev lag luam uas soj ntsuam thiab qhia txog cov qauv tshiab hauv kev tsim khoom lag luam thiab cov chaw cuam tshuam. Los ntawm kev tsim khoom, nws tsim ib qho kev paub ntxaws txog lub zog thiab kev xav uas dhau qhov cuab yeej digital. Tau tuav txij xyoo 2005 txog 2012, nws tau qhia kev lig kev cai tsim khoom los ntawm Tokyo rau ntiaj teb. Txhua xyoo, kwv yees li 50 tus kws tsim khoom uas raug caw thiab xaiv tau nthuav tawm cov hauj lwm uas saib xyuas kev muaj tswv yim tshaj kev ua lag luam. Xyoo 2024, Designtide Tokyo tau rov muaj sia dua nrog ib lub cim npe tshiab thiab kev pom kev tshiab.

The Recognition

About the A' Design Award Kub

Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Designtide Tokyo 2024 Kev Txiav Txim Siab Loj: Cim Npe Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.