Stolen Moments Kev Tsim Qauv Ntim Xyab by Yerong Chen

Stolen Moments Kev Tsim Qauv Ntim Xyab by Yerong Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2026

Stolen Moments Kev Tsim Qauv Ntim Xyab

by Yerong Chen

Client: Yerong Chen

A' Design Award Tooj Winner in Duab Kos Category

7,857

Verified Award Winner

Verify Award Status for #174582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stolen Moments Kev Tsim Qauv Ntim Xyab

Stolen Moments yog ib qho system ntim khoom thiab kev txheeb txhawj lub npe rau xyab raws caij nyoog. Qhov kev tsim qauv no coj kev so ua tib zoo los rau lub neej niaj hnub uas nrawm heev. Ib txoj kab pom kev uas txuas mus tsis tu ncua, tau kev tshoov siab los ntawm kev sau ntawv xov ntab ntawm Tiam Song Dynasty thiab pa xyab ya, nqa lub suab paj nruag ntawm lub npe no. Muaj plaub yam tsw raws caij nyoog uas muab ua peb qhov ntev ntawm xyab yog 7, 14 thiab 21 xees tis mev, kom xaiv tau qhov ntev uas phim lub sijhawm muaj los so. Cov thawv no ua los ntawm ntawv FSC certified uas tsis muaj txheej npog, luam tawm ua offset thiab txiav ua die cut kom raug meej.

The Recognition

About the A' Design Award Tooj

Stolen Moments Kev Tsim Qauv Ntim Xyab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Stolen Moments Kev Tsim Qauv Ntim Xyab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Stolen Moments Kev Tsim Qauv Ntim Xyab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stolen Moments is a seasonal incense packaging and brand identity system designed to introduce intentional pauses into fast-paced modern life. Drawing inspiration from Song Dynasty floating-thread calligraphy and drifting incense smoke, the design employs a continuous visual line to convey rhythm and stillness. With four seasonal scents and varied incense lengths, it blends minimalist aesthetics with Eastern symbolism to create a meditative brand experience.
Dimensions & Packaging: The incense series comes in three lengths: 7 cm, 14 cm, and 21 cm. The corresponding box dimensions are 90 mm high by 40 mm wide, 160 mm high by 55 mm wide, and 230 mm high by 70 mm wide respectively. Packaging is made from uncoated FSC certified paper, with inner trays designed to hold incense sticks. Line art precision was tested across formats to ensure consistent visual reproduction.
Tags: Incense Design, Visual Identity, Eastern Aesthetics, Minimal Packaging, Sensory Experience, Meditation Product, Line Art, Cultural Branding, Slow Living, Seasonal Ritual
Production Technology: The design was developed using vector-based illustration and typographic refinement, inspired by Song-style calligraphy. Packaging prototypes were created with FSC-certified uncoated paper using offset printing and die-cutting for precision. Line-based visual elements were engineered to ensure consistent reproduction across multiple media and scales, from incense boxes to brand collateral.
Design Challenge: The main challenge was visualizing intangible concepts like time, breath, and stillness. Translating incense smoke into a coherent visual system required balancing cultural symbolism and minimalism. Another difficulty was ensuring line precision across print materials while using sustainable paper. It was also challenging to evoke emotional resonance without literal storytelling or user imagery.
Research: This project is based on qualitative design research exploring how modern individuals perceive and manage time. The goal was to create a product that introduces calm into daily routines. Methods included user interviews, mood mapping, and incense ritual analysis. Data were collected from 15 participants aged 20 to 35. Findings revealed a strong need for structured mental pauses. The result is a system that translates time and mood into tactile, visual, and olfactory form.
Inspiration: The inspiration for Stolen Moments stems from Eastern philosophy of Qi and the floating thread calligraphy of the Song Dynasty. In an era of constant pressure, people are gradually losing the ability to pause. Incense, which connects time, space, and scent, offered a medium for intervention. I translated drifting smoke into a continuous visual line, creating a system where stillness can be seen, touched, and felt in daily life.
Project Duration: The project was developed as part of the “Commercial Design” course at Beijing Jiaotong University. It started in October 2024 and was completed in December 2024 in Beijing, China.
Operation Flow: Users select an incense length based on the time they wish to pause. Shorter sticks are used for brief moments, while longer ones are suitable for extended meditation. Lighting the incense initiates a sensory experience of sight, scent, and stillness. The curved line on the package echoes the shape of drifting smoke, reinforcing the rhythm of time. This interaction invites mindfulness and helps users reclaim quiet pockets in a busy day.