Ace Play Sport Qhov Chaw Muag Khoom by Zhu Shi Design Studio

Ace Play Sport Qhov Chaw Muag Khoom by Zhu Shi Design Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

HlauSab Hauv· 2026

Ace Play Sport Qhov Chaw Muag Khoom

by Zhu Shi Design Studio

Client: Zhu Shi Design Studio

A' Design Award Hlau Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #174633

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ace Play Sport Qhov Chaw Muag Khoom

Ace Play Sport yog ib qhov chaw muag khoom siv ntaus pob badminton, nyob hauv ib lub tsev muag khoom uas muaj hnub nyoog 50 xyoo hauv Taiwan. Sab hauv tsev muaj 70 square meters, muaj daim phiaj nqaim thiab tau txais duab tshav ntuj los ntawm ib sab xwb. Lub qab nthab uas tig kaum pib ntawm txoj kev taug thiab coj cov neeg tuaj saib mus rau sab hauv. Ib lub rooj tso khoom uas muaj qhov khoob thiab kheej kheej ua lub hauv paus rau thaj chaw nruab nrab. Cov ntoo birch plywood uas tsis tau pleev xim ua rau muaj kev sov siab thiab tso pa tsawg, hos cov xim hlau uas tsis ci thiab cov vuas uas txhuam ci ci qhia txog kev nrawm nroos. Lub qab nthab membrane uas nthuav duab pom kev ua rau muaj duab pom kev sib npaug thoob plaws. Qhov kev tsim no txuas keeb kwm ntawm badminton nrog kev muag khoom niaj hnub no.

The Recognition

About the A' Design Award Hlau

Ace Play Sport Qhov Chaw Muag Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ace Play Sport Qhov Chaw Muag Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ace Play Sport Qhov Chaw Muag Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Dimensions & Packaging: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Tags: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Production Technology: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Design Challenge: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Research: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Inspiration: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Project Duration: The project finished in December 2024 in Taiwan.
Operation Flow: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Team Members: Hung-Ting Chen
Image Credits: Zhu Shi Design Studio