Si Shengsheng Pob Khoom Plig Hlau Nplaum by Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng Pob Khoom Plig Hlau Nplaum by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Khoom Pub Competition Category.

HlauKhoom Pub· 2026

Si Shengsheng Pob Khoom Plig Hlau Nplaum

by Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

A' Design Award Hlau Winner in Khoom Pub Category

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Verified Award Winner

Verify Award Status for #174634

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Shengsheng Pob Khoom Plig Hlau Nplaum

Si Shengsheng yog ib pob khoom plig hlau nplaum uas tsim rau lub caij nyoog Suav Spring Festival thiab Xyoo Nab. Pob khoom no muaj plaub daim ntawv nplaum lo tub yees, thiab txhua daim ntawv nplaum nqa ib qho koob hmoov sib txawv, xws li kev zoo siab, kev nplua nuj thiab kev xyiv fab ntawm zaub mov qab. Nyob rau hauv Suav kev coj noj coj ua, tus nab sawv cev rau kev tsim kho dua tshiab thiab kev txuas ntxiv mus los ntawm nws lub voj voog ntuj tsim ntawm kev pw tsaug zog caij ntuj no thiab kev hle tawv. Qhov kev tsim no muab tus nab los sib xyaw nrog ruyi, uas yog ib lub cim keeb kwm ntawm hmoov zoo, hloov ib tus tsiaj uas neeg ntshai los ua ib tus cim phooj ywg zoo nyiam. Cov ntawv nplaum no siv tau rau txhua qhov chaw uas hlau nplaum lo tau thiab teeb tsa tau ywj siab.

The Recognition

About the A' Design Award Hlau

Si Shengsheng Pob Khoom Plig Hlau Nplaum yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Si Shengsheng Pob Khoom Plig Hlau Nplaum xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Si Shengsheng Pob Khoom Plig Hlau Nplaum tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Packaging: 250*250*30
Tags: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Production Technology: CNC,Stamping manufacturing, Epoxy resin coating
Design Challenge: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Research: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Project Duration: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operation Flow: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Team Members: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Image Credits: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025