Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb by Rose Lee and Ernie Keung

Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb by Rose Lee and Ernie Keung is a highly esteemed winner of the very prestigious 2026 A' Design Award Kub in Tsim Khoom Pub Competition Category.

KubKhoom Pub· 2026

Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb

by Rose Lee and Ernie Keung

Client: Count To Ten

A' Design Award Kub Winner in Khoom Pub Category

44,530

Verified Award Winner

Verify Award Status for #182104

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb

Raug tshoov siab los ntawm tus os npua thiab tus os liab lub hau, cov khoom tshwj xeeb no rau Xyoo Tshiab Suav muab ob lub cim tseem ceeb hloov mus ua ib tug qauv tsim uas sib koom ua ke. Cov khoom no muaj ib lub hnab nqa zoo heev nrog cov twilly cim xeeb, ib lub hnab me, cov hnab ntawv liab uas raug muab teeb tsa ua ib tug noog thiab paj, thiab ib daim npav scroll. Ib cov xim zoo nkauj ntawm xim liab ci ntsa iab, xim kub tsis pom tseeb, thiab xim xiav pinkish moire ua kom sib npaug ntawm kev zoo siab ua koob tsheej thiab kev zoo nkauj tsis txaus ntshai, tsa cov khoom siv ntxiv mus ua kos duab kom zoo nkauj.

The Recognition

About the A' Design Award Kub

Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bank Julius Baer Kev Ua Tsoob Nyob Rau Hnub Ua Koob Tsheeb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions & Packaging: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Research: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Project Duration: January 2026 in Singapore and Hong Kong
Operation Flow: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patents: Copyrights belong to Count To Ten
Team Members: Rose Lee
Ernie Keung
Irene Man
Image Credits: Count To Ten