94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab by Eason Liu and Elvis Ku

94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2026

94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab

by Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #174826

View at A' Design Award Press Release Award Badge

Colors

The Design

About 94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab

94HiLook yog ib lub tshuab cim qhia lub tuam txhab uas tsim rau ib lub khw sib xyaw uas muab ib lub khw muag khoom xaiv zoo, ib lub tsev noj mov yakiniku thiab ib lub chaw haus kas fes los ua ke. Lub logo muab kub nyuj, ib tug ko tw ntses thiab tus lej 94 los ua ke los sawv cev rau cov khoom xaiv los ntawm av thiab hiav txwv. Cov xim liab thiab dub tau kev tshoov siab los ntawm cov khoom lacquer Nyij Pooj, nrog cov xim kub, xiav thiab grey sib los pab txhawb. Qhov kev tsim qauv no hais txog tus ntsuj plig kws txawj ntawm Tsukiji Market hauv Tokyo. Cov cai teeb tsa ua qauv modular siv lub cim qhia rau cov paib, cov ntim khoom, sab nraud ntawm lub khw thiab social media.

The Recognition

About the A' Design Award Tooj

94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. 94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. 94Hilook Kev Tsim Qauv Cim Qhia Lub Tuam Txhab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensions & Packaging: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Production Technology: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Challenge: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Research: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiration: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Project Duration: The project finished in 2025 in Taiwan.
Operation Flow: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.