Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb los ntawm Edward Lu

Qhov qauv tsim Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb los ntawm Edward Lu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2026

Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb

los ntawm Edward Lu

Tus Neeg Siv: Lumine

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

5,374

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #175312

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb

Coffee Machine yog ib pawg duab tshaj tawm tseem ceeb uas tsim rau ib co tshuab ua kas fes. Cov duab no tsis siv cov duab txog lub neej so nyob xis uas nquag pom hauv kev tshaj tawm tshuab ua kas fes, tab sis tsom mus rau keeb kwm uas muaj los ntev thiab kev tsim vaj tse tshuab (engineering) los ntawm Ntsij Teb (German). Ib txoj kab teeb ci txuas yav dhau los rau lub sij hawm tam sim no hauv txhua qhov chaw duab. Plaub co khoom lag luam muab plaub lub ntsiab lus: cov khoom siv hauv tsev ua hauj lwm loj, kev tsim kho tshiab ntawm technology, cov chaw nto npe thoob ntiaj teb, thiab cov hauj lwm engineering zoo kawg nkaus. Cov log kauj, cov chips hluav taws xob, cov vaj tse me me thiab cov ntiaj chaw hauv qab ntuj yog siv ua cov piv txwv duab. Cov chaw duab no tau tsim thiab ua duab (render) hauv software 3D.

Qhov Lees Paub

Txog A' Design Award Hlau

Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Coffee Machine Cov Duab Tshaj Tawm Tseem Ceeb tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Qhov Loj & Ntim: The original posters were designed at 3634px x 2045px, 72 dpi.
Cov Ntsiab Lus: Graphic Design, Key Visual, Advertisement Design, Poster
Thev Naus Laus Zis Tsim Khoom: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Kev Sib Tw Tsim Qauv: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Kev Tshawb Fawb: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Kev Txhawb Siab: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2024 and ended in April 2025.
Txheej Txheem Ua Hauj Lwm: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Cov Tswv Cuab Pab: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian