Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab los ntawm Jake Wilkins

Qhov qauv tsim Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab los ntawm Jake Wilkins yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab

los ntawm Jake Wilkins

Tus Neeg Siv: Yuplet

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,931

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #175650

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab

Yuplet Branding yog ib qho kev cim npe rau lub tuam txhab uas tsim rau lub khw muag khoom ua tes thiab khoom ruaj khov. Lub tswv yim no muaj lub hauv paus los ntawm tus qauv duab hli xiab, uas siv sib xws thoob plaws rau tus ntawv npe tshwj xeeb, cov cim duab, cov duab kos thiab cov qauv teeb tsa. Xim ntsuab ci ntsa iab qhia txog cov neeg yuav khoom txoj kev siv, hos xim tsamxem tsaus coj kev rau cov neeg muag khoom, ua rau txhua pab pawg neeg siv muaj ib lub cim pom tseeb. Cov duab kheej kheej, kev sib txawv xim tseeb thiab cov cim tsim rau xov tooj ntawm tes ua ntej, uas tau los ntawm kev tshawb fawb nrog cov neeg siv hluas, nthuav lub cim npe no thoob plaws cov chaw sib cuag digital thiab luam tawm. Cov khoom digital tau npaj ua hom vector.

Qhov Lees Paub

Txog A' Design Award Tooj

Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yuplet Branding Kev Cim Npe Rau Lub Tuam Txhab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Qhov Loj & Ntim: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Cov Ntsiab Lus: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Thev Naus Laus Zis Tsim Khoom: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Kev Sib Tw Tsim Qauv: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Kev Tshawb Fawb: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Kev Txhawb Siab: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Lub Sij Hawm Ua Hauj Lwm: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Txheej Txheem Ua Hauj Lwm: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Cov Tswv Cuab Pab: Jake Wilkins