Iconic Designs Primary Function: Yeeb Yaj Kiab Series by Olivier Felix Isselin and Maxime Golay

Iconic Designs Primary Function: Yeeb Yaj Kiab Series by Olivier Felix Isselin and Maxime Golay is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

ToojYeeb Yaj Kiab· 2026

Iconic Designs Primary Function: Yeeb Yaj Kiab Series

by Olivier Felix Isselin and Maxime Golay

Client: MGOFI Production

A' Design Award Tooj Winner in Yeeb Yaj Kiab Category

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Verified Award Winner

Verify Award Status for #176172

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The Design

About Iconic Designs Primary Function: Yeeb Yaj Kiab Series

Book Text: Iconic Designs yog ib qho yeeb yaj kiab series luv luv uas tsom mus rau kev txheeb xyuas qauv tsim. Txhua zaj kawm tsom mus rau ib yam khoom tseem ceeb, soj ntsuam nws lub hauv paus chiv keeb, nws cov qauv tsim, thiab nws cov kev cuam tshuam rau lub neej niaj hnub. Los ntawm txoj kev ua yeeb yaj kiab uas tswj tau zoo thiab kev nthuav qhia tsawg tsawg, cov series no qhia tias kev tsim qauv yog ib txoj kev kawm uas xav tau kev nrhiav meej. Los ntawm kev sib txuas lus keeb kwm nrog kev nyeem cov qauv, nws hloov kev pom mus rau kev nkag siab, ua rau kev tsim qauv nkag tau yooj yim tab sis tsis txo nws lub txiaj ntsig. Txhua qhov teev tseg cais cov kab tseem ceeb, kev sib npaug, thiab kev ua haujlwm, muab ib qho kev nyeem meej meej ntawm yam khoom ntawd.

The Recognition

About the A' Design Award Tooj

Iconic Designs Primary Function: Yeeb Yaj Kiab Series yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Iconic Designs Primary Function: Yeeb Yaj Kiab Series xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Iconic Designs Primary Function: Yeeb Yaj Kiab Series ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
Dimensions & Packaging: Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
Tags: Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
Production Technology: Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
Design Challenge: The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
Research: This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
Inspiration: The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
Project Duration: The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
Operation Flow: Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
Patents: Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
Team Members: Olivier Felix Isselin
Maxime Golay
Image Credits: Olivier Felix Isselin
Maxime Golay