ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam by Paul Robb

ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2026

ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam

by Paul Robb

Client: S6 Foundry

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #179734

View at A' Design Award Press Release Award Badge

Colors

The Design

About ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam

ABA Typographic Posters yog ib qhov kev tshaj tawm kev lag luam uas tsim rau ib lub tsev kawm ntawv qib siab fab kos duab. Cov ntawv lo loj uas siv tsiaj ntawv ua qauv tsim raug luam tawm thiab dai rau tej chaw hauv nroog uas sawv daws pom, qhov chaw uas cov qauv tsim muaj zog thiab cov txheej xwm xim nqus tau neeg lub qhov muag. Txhua daim ntawv lo ua haujlwm zoo li ib lub cim rau cov ntsiab lus augmented reality (kev pom tshiab ntxiv), uas cov neeg saib mus cuag tau los ntawm kev luam theej daim duab luam tawm nrog lub xov tooj smartphone. Txheej augmented reality ntxiv cov khoom txav tau thiab cov khoom sib cuam tshuam uas nthuav dav cov lus luam tawm. Qhov kev tshaj tawm no nthuav qhia kev kawm fab kos duab rau cov tub ntxhais kawm yav tom ntej hauv ib txoj hauv kev ncaj qha thiab koom tes tau.

The Recognition

About the A' Design Award Nyiaj

ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. ABA Typographic Posters Kev Tshaj Tawm Kev Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensions & Packaging: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Production Technology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Design Challenge: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Research: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Project Duration: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operation Flow: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Team Members: Paul Robb, Moria Bartoloni, Tommaso Paganini
Image Credits: Paul Henry Robb