Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag los ntawm Rui Deng

Qhov qauv tsim Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag los ntawm Rui Deng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag

los ntawm Rui Deng

Tus Neeg Siv: Universiti Putra Malaysia

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,808

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #179905

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag

Jiangnan Collection yog ib qho kev qhia txog tus cim pom ntawm qhov muag uas tau txais kev tshoov siab los ntawm cov zos dej nyob rau yav qab teb Suav teb. Qhov kev tsim no rov txhais dua cov tsev txheej txheem qub, cov dej ntws thiab cov duab ntawm lub neej txhua hnub los ntawm kev sib xyaw ua ke ntawm cov duab geometric thiab ib qho system xim niaj hnub no. Cov duab qhia txog kab lis kev cai raug hloov mus ua ib qho graphic system uas hloov tau loj me thiab siv tau rau cov khoom siv niaj hnub xws li phuam ntsuab silk, khob ntawv, daim cim ntawv nyeem thiab daim nplaum lo tub yees. Cov duab kos no tau tsim los ntawm txoj kev kos duab digital thiab npaj ua CMYK kom luam tawm tau raug. Lub hom phiaj yog kom ua rau cov cuab yeej cuab tam ntawm cheeb tsam los ua ib feem ntawm lub neej txhua hnub niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Tooj

Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jiangnan Collection Kev Qhia Txog Tus Cim Pom Ntawm Qhov Muag ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Qhov Loj & Ntim: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Cov Ntsiab Lus: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Thev Naus Laus Zis Tsim Khoom: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Kev Sib Tw Tsim Qauv: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Kev Tshawb Fawb: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Kev Txhawb Siab: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Txheej Txheem Ua Hauj Lwm: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Cov Patent: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Cov Tswv Cuab Pab: Designer：Deng Rui
Kev Qhuas Duab: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui