Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev los ntawm Zilong Chen

Qhov qauv tsim Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev los ntawm Zilong Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev

los ntawm Zilong Chen

Tus Neeg Siv: City University of Macau

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

8,052

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180006

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev

Mei Tao Wan yog ib qho kev pom kev qhia tus kheej thiab txoj kev taw qhia kev rau ib lub tiaj ua si kab lis kev cai nyob rau ntawm ib qho chaw keeb kwm ua laujkaub av hauv Foshan, Suav teb. Qhov kev tsim no muab cov kab tsim ntawm cheeb tsam Nanfeng Lub Qhov Cub Qub los ua ib lub pob txha geometric. Lub pob txha no tsim ua ib hom ntawv tshwj xeeb uas muaj 26 tus niam ntawv thiab cov lej 0 txog 9, ua ke nrog cov cim geometric. Cov paib qhia kev tsim los ntawm acrylic pom kev zoo heev thiab hlau tsis xeb uas muaj cov nplaum tooj liab dub. Cov teeb LED uas nruab rau ntawm lub hauv paus ua rau cov ntawv pom tseeb thaum hmo ntuj. Lub tshuab no txuas keeb kwm ntawm qhov chaw nrog nws txoj haujlwm kab lis kev cai tshiab.

Qhov Lees Paub

Txog A' Design Award Tooj

Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mei Tao Wan Kev Pom Kev Qhia Tus Kheej, Txoj Kev Taw Qhia Kev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Qhov Loj & Ntim: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Cov Ntsiab Lus: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Thev Naus Laus Zis Tsim Khoom: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Kev Sib Tw Tsim Qauv: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Kev Tshawb Fawb: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Kev Txhawb Siab: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Txheej Txheem Ua Hauj Lwm: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Cov Tswv Cuab Pab: Designer：CHEN ZILONG
Kev Qhuas Duab: Image #1-5 : CHEN ZILONG