Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej los ntawm Lin Shi, Yan Huang and Hongmei Wu

Qhov qauv tsim Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej los ntawm Lin Shi, Yan Huang and Hongmei Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej

los ntawm Lin Shi, Yan Huang and Hongmei Wu

Tus Neeg Siv: Zhejiang Sci-Tech University

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

8,704

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180050

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej

Huashan Rock Art Festival yog ib qho kev tsim qauv qhia tus kheej pom kev uas tsim rau ib lub koob tsheej kab lis kev cai hauv Chongzuo, Guangxi, Suav Teb. Qhov kev qhia tus kheej no muab cov duab sau puag thaum ub los ntawm qhov chaw kos duab saum pob zeb Huashan hloov mus ua cov duab geometric yooj yim. Cov xim dub thiab dawb nrog rau cov nplaim uas muaj kev xuas tau ua rau nco txog kev luam duab ntawm pob zeb thiab pob zeb uas raug huab cua. Cov ntawv tshaj tawm raug tsim ua ob hom, ib hom dav thiab ib hom siab, rau kev luam me thiab kev tso tawm loj sab nraum zoov. Cov khoom luam tawm siv cov ntaub ntawv rov siv dua tshiab thiab cov kua xim los ntawm nroj tsuag. Lub hom phiaj yog ua kom cov cuab yeej cuab tam puag thaum ub pom tseeb thiab yooj yim nkag siab rau cov neeg saib niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Tooj

Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Huashan Rock Art Festival Kev Qhia Tus Kheej Ntawm Koob Tsheej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Qhov Loj & Ntim: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Cov Ntsiab Lus: Art Festival, Huashan, Exhibition Branding
Thev Naus Laus Zis Tsim Khoom: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Kev Sib Tw Tsim Qauv: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Kev Tshawb Fawb: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Kev Txhawb Siab: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Lub Sij Hawm Ua Hauj Lwm: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Txheej Txheem Ua Hauj Lwm: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Cov Tswv Cuab Pab: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Kev Qhuas Duab: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.