Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum los ntawm Chen Zilong, Huang Yan and Zhu Xuguan

Qhov qauv tsim Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum los ntawm Chen Zilong, Huang Yan and Zhu Xuguan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum

los ntawm Chen Zilong, Huang Yan and Zhu Xuguan

Tus Neeg Siv: City University of Macau

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,638

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180205

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum

Hua Shanday yog ib qho kev piav duab cim qhia (visual identity) uas tsim rau thaj chaw ncig xyuas toj roob Huashan nyob rau Guangxi, Suav Teb, uas yog ib qho chaw UNESCO World Heritage. Qhov kev tsim no muab los ntawm cov duab kos rau saum pob zeb Huashan Rock Art uas muaj hnub nyoog 2000 xyoo, uas cov neeg Luoyue tau kos tseg. Cov duab totem qub uas qhia txog kev thov Vajtswv thiab kev sib koom ua haujlwm raug muab rho tawm los tsim dua ua cov cim geometric huv si. Cov xim tseem khaws tus xim liab av (red ochre) ntawm cov duab pob zeb qub. Lub system no raug siv rau cov paib qhia kev, cov ntawv tshaj tawm thiab cov digital media, kom kev taug kev nrhiav chaw kuj dhau los ua ib qho kev kawm uas txhua tus nkag siab tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hua Shanday Kev Piav Duab Cim Qhia Txog Lub Koom Haum ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Designed for the Guangxi Huashan Scenic Area a UNESCO World Heritage site this project establishes the visual identity for Hua Shan Day. The core concept is the revitalization of the 2000 year old Huashan Rock Art. The design actively extracts and reconstructs ancient Luoyue totems depicting scenes of prayer and labor. By reinterpreting these raw historical symbols through a contemporary design language the project bridges the gap between deep archaeology and modern audiences. It transforms static heritage into a vibrant brand system ensuring the ancient visual legacy continues to inspire future generations.
Qhov Loj & Ntim: Primary Physical Application (Banners/Posters): 600mm x 900mm.
Cov Ntsiab Lus: Visual Identity, Huashan Rock Art, UNESCO World Heritage, Cultural Branding, Luoyue Culture, Heritage Preservation, Contemporary Reconstruction, Graphic Design, Guangxi China
Thev Naus Laus Zis Tsim Khoom: The visual identity is designed with a digital first approach to minimize physical waste utilizing scalable vector graphics for online promotion and digital exhibitions. For necessary physical applications such as signage and merchandise the design strictly adheres to sustainable practices utilizing recycled paper stocks and soy based inks. The color palette remains faithful to the heritage site utilizing the specific Huashan Red ochre derived from the original hematite pigment used in the rock art ensuring visual consistency and cultural respect.
Kev Sib Tw Tsim Qauv: The main challenge was to breathe new life into ancient pictograms without losing their historical authenticity. Traditional approaches often result in rigid copying or overly abstract interpretations. The challenge was to find a balance making the 2000 year old symbols speak to a digital native audience while preserving their solemn heritage value. The solution lay in the methodology of contemporary reconstruction simplifying the complex rock textures into clean iconic graphics that are adaptable across media while retaining the soul of the original Luoyue visual language.
Kev Tshawb Fawb: This research revitalizes the 2000 year old Huashan Rock Art UNESCO World Heritage for modern audiences. The team employed visual archaeology to decode Luoyue totems known as the Frog Man and extracted their geometric DNA from ancient pigments. These forms were reconstructed using contemporary design principles. The resulting visual system preserves historical authenticity while ensuring educational accessibility for future generations.
Kev Txhawb Siab: The design draws direct inspiration from the awe inspiring Huashan Rock Art in Guangxi created by the Luoyue people during the Warring States period to the Eastern Han dynasty. We focused on the iconic monochromatic red ochre figures specifically the distinct forms representing ritual prayer The Frog Man and collective labor. The raw power dynamic postures and the spiritual connection between humans and nature found on the cliff faces served as the primary visual source. We sought not to copy but to decipher the primitive energy of these ancestors and translate it into a modern graphic narrative.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2025 in Guangxi, China and finished in December 2025. The project is located in the Huashan Scenic Area, Guangxi Zhuang Autonomous Region, China.
Txheej Txheem Ua Hauj Lwm: The design functions as an accessible cultural gateway. By simplifying archaeological figures into intelligible modern icons it lowers the cognitive barrier for visitors. The visual system is applied across the scenic area turning wayfinding and branding into an educational experience. Visitors can instantly recognize the motifs connecting the graphics on their tickets or phone screens directly to the cliffs in front of them. This creates a cohesive narrative loop that transforms a passive viewing of archaeological ruins into an engaging relatable cultural discovery.
Cov Tswv Cuab Pab: Designer：CHEN ZILONG；
Designer：HUANG YAN；
Designer：ZHU XUGUAN；
Designer：YANG CHAO；
Designer：LIU XINYU；
Designer：GU JIAYUAN；
Designer：MAO YUTING；
Kev Qhuas Duab: Image #1：CHEN ZILONG；
Image #2：HUANG YAN；
Image #3：ZHU XUGUAN；
Image #4：YANG CHAO；
Image #5：LIU XINYU；GU JIAYUAN；MAO YUTING；