Zuojiang Huashan Day Kev Cim Npe Lag Luam los ntawm Xinyi Li and Yichen Zhu

Qhov qauv tsim Zuojiang Huashan Day Kev Cim Npe Lag Luam los ntawm Xinyi Li and Yichen Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Zuojiang Huashan Day Kev Cim Npe Lag Luam

los ntawm Xinyi Li and Yichen Zhu

Tus Neeg Siv: Zuojiang Huashan Day

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,424

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180237

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zuojiang Huashan Day Kev Cim Npe Lag Luam

Zuojiang Huashan Day yog ib qho kev cim npe lag luam uas tau tsim rau ib qho kev ua koob tsheej kab lis kev cai uas nthuav tawm Huashan cov duab txaug pob zeb, uas yog ib qho chaw World Heritage nyob rau hauv Guangxi, Tuam Tshoj. Qhov kev cim npe no muab cov qauv duab los ntawm cov duab txaug uas muaj hnub nyoog 2000 xyoo los sib xyaw nrog kev tsim duab niaj hnub no. Cov duab zoo li qav thiab cov qauv nruas tooj liab tsim ua ib lub tshuab pom kev sib haum, thiab cov ntawv pinyin rau Huashan raug tsim kom nco txog cov nqaij daim txaug ntawm tsua. Cov khoom luam tawm muaj xws li cov ntawv tshaj tawm, hnab ntawv, daim npav lag luam, ib phau ntawv teev cov duab txaug pob zeb thiab cov saw tes silicone. Lub hom phiaj yog ua kom qhov chaw keeb kwm no nkag siab tau rau cov neeg saib thoob ntiaj teb.

Qhov Lees Paub

Txog A' Design Award Tooj

Zuojiang Huashan Day Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Zuojiang Huashan Day Kev Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Zuojiang Huashan Day Kev Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Qhov Loj & Ntim: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Cov Ntsiab Lus: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Thev Naus Laus Zis Tsim Khoom: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Kev Sib Tw Tsim Qauv: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Kev Tshawb Fawb: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Kev Txhawb Siab: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Lub Sij Hawm Ua Hauj Lwm: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Txheej Txheem Ua Hauj Lwm: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Cov Tswv Cuab Pab: Xinyi Li
Yichen Zhu
Zeyu Wu
Kev Qhuas Duab: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.