Qhov qauv tsim Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav los ntawm Jesseter Wang and Hannah Sun yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav.
ToojYeeb Yaj Kiab· 2026
Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav
los ntawm Jesseter Wang and Hannah Sun
Tus Yeej A' Design Award Tooj hauv Pawg Yeeb Yaj Kiab
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #180467Qhov Tsim
Txog Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav
Cov Ntawv Phau: Once Upon a Rabbit yog ib qho haujlwm tsim duab txav uas raug tshoov siab los ntawm cov ntsiab lus kev lig kev cai ntawm Kev Ua Kev Zoo Siab Teeb (Lantern Festival) thiab kev nco txog duab thaum yau. Txoj haujlwm no tsim ib hom lus pom kev mos mos, nthuav tau siab, los ntawm kev sib xyaw ntawm cov duab peb-sab thiab kev kos tes, tsim tau cov duab uas hnov zoo li muaj kev npaj thiab kev ua si. Cov ntsiab duab rov qab tshwm sim li tus luav thiab Tangyuan, cov ncuav mog xim, raug siv ua cov duab txhawb nqa, thaum kev txav, suab sib txuas, thiab kev tsim duab hais txog cua ntsawj thiab kev txuas ntxiv, tsim tau ib qho kev sib koom ua ke ntawm kev tsim uas muaj hauv paus rau kev sov siab, kev paub zoo, thiab kev sib txuas kev lig kev cai.
Qhov Lees Paub
Txog A' Design Award Tooj
Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Once Upon a Rabbit Cov Haujlwm Tseem Ceeb: Zaj Yeeb Yaj Kiab Luv Uas Muaj Duab Txav ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Qhov Loj & Ntim
- 16x9 video file
- Cov Ntsiab Lus
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Thev Naus Laus Zis Tsim Khoom
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Kev Sib Tw Tsim Qauv
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Kev Tshawb Fawb
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Kev Txhawb Siab
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Lub Sij Hawm Ua Hauj Lwm
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Txheej Txheem Ua Hauj Lwm
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Cov Tswv Cuab Pab
- Jesseter Wang,
Hannah Sun - Kev Qhuas Duab
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.