Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom by Kodai Fukuchi

Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2026 A' Design Award Nyiaj in Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia Competition Category.

NyiajKev Nthuav Qhia Lag Luam· 2026

Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom

by Kodai Fukuchi

Client: Carrier Japan Corporation

A' Design Award Nyiaj Winner in Kev Nthuav Qhia Lag Luam Category

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Colors

The Design

About Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom

Cua txias yog ib yam tsim nyog rau lub neej niaj hnub no, tab sis nws tseem tsis pom kev thiab tsis xav kom pom. Qhov kev nthuav qhia no txav cov cuab yeej tshuab los ntawm cov khoom tsis pom uas nyob hauv qab rau qhov chaw uas ua tus tseem ceeb. Ua tsim los ua ib lub nroog uas mus taug tau kev, qhov kev txhim kho no muab cov khoom rau hauv cov qauv tsev, tso cai rau cov neeg tuaj saib nrhiav pom cov cuab yeej los ntawm kev txav mus los es tsis yog los ntawm kev qhia. Thaum cov qauv tsev ncua rov qab mus rau tom qab, cov tshuab tshwm sim los ua cov neeg saib tau uas tsim cov kev nyob nrog nroog. Qhov project no ua kom cov thev naus laus zis kev lag luam rov qab los ua ib qho tseem ceeb uas ntaus rau hauv cov chaw niaj hnub.

The Recognition

About the A' Design Award Nyiaj

Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Find Carrier Dej txias siv (Exhibition Booth): Chaw Nthuav Qhia Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This exhibition booth transforms the invisibility of air conditioning into a tangible urban experience. A walkable city embeds products within architectural volumes, allowing visitors to discover systems through movement rather than explanation. Each building differs in form, representing diverse environmental conditions and applications. By shifting air conditioning from background utility to visible infrastructure, the project redefines its presence within professional exhibition environments.
Dimensions & Packaging: Exhibition booth size: approximately 15,000 mm x 15,000 mm x 6,000 mm (H).
Venue: Tokyo Big Sight, Japan.
Exhibited at HVAC&R Japan 2026, January 27-30, 2026.
The booth was planned as a large-scale walk-through configuration with uniform illumination to ensure consistent product visibility.
Tags: Exhibition booth, Trade show design, Spatial design, Immersive environment, Urban metaphor, Professional exhibition, Brand experience, Infrastructure design, Air conditioning
Production Technology: The booth was realized through a high-density construction combining custom lighting units and handcrafted elements. A total of 212 custom LED light boxes in varied sizes expressed irregular urban light patterns. In contrast, 610 individually cut 3 mm plywood panels with a paper-mounted surface finish represented unlit building windows, forming the city’s background density. Production was divided between off-site fabrication and on-site assembly. Lighting and structure were designed as independent systems for flexibility within a temporary exhibition environment.
Design Challenge: The main challenge was determining whether a large-scale, immersive cityscape could function within a B2B-focused trade show. There was concern that the scale, density, and number of elements—particularly the 212 illuminated light boxes—might overwhelm visitors or distract from the products. Construction complexity, time constraints, and high labor costs also posed risks. The project moved forward by trusting the concept and committing to its spatial intensity. As a result, the booth achieved strong visitor engagement and became one of the most visited spaces at the exhibition.
Research: This project was conducted as a spatial experiment to examine whether immersive design could communicate the social role of air conditioning to a professional trade audience. The objective was to test whether an experiential urban environment could replace conventional product-focused displays. A walkable city was constructed, embedding mechanical systems within architectural volumes to enable discovery through movement. The results showed strong visitor engagement, repeated circulation, and increased product inquiries. The research demonstrates that immersive spatial strategy can shift perception, strengthen brand recognition, and generate tangible impact within professional exhibition environments.
Inspiration: The project began with a fundamental question: why does air conditioning, despite being essential to contemporary life, remain largely unnoticed? Mechanical systems are intentionally designed to disappear so comfort can exist without awareness. As urban environments grow increasingly complex, air conditioning becomes ever more critical to daily life. This design challenges that invisibility and explores how spatial experience can reveal the hidden infrastructure supporting everyday environments.
Project Duration: The project was developed from July 2025 to January 2026 and exhibited at HVAC&R JAPAN 2026, held from January 27 to January 30, 2026, at Tokyo Big Sight in Tokyo, Japan.
Operation Flow: Visitors enter the booth through a central pathway designed as an urban street and encounter the main air-conditioning product at the city’s center. As they move through the space, visitors naturally stop in front of the machines without signage. Products are discovered by chance within the urban environment. Many visitors complete a full circuit and return. Through immersion in Carrier’s blue city, perceptions of air conditioning shift from an unnoticed background system to an indispensable presence supporting everyday life.
Patents: Copyrights belong to Kodai Fukuchi, 2026.
Team Members: Designer: Kodai Fukuchi
Project Management: Daiki Handa
Product Management: Nozomi Kurumizawa
Production: Maki Furukawa
Production: Akira Miyajima
Production: Ryosuke Suzuki
Creative Direction: Kei Iwamitsu
Creative Direction: Sachiyo Nishida
Image Credits: Image #1: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #2: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #3: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #4: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.
Image #5: Photographer Akira Arai (Nacasa & Partners), Find Carrier, 2026.