Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab by Jinlin Wang

Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab by Jinlin Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2026

Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab

by Jinlin Wang

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab

Cov Ntawv Phau Ntawv: Threepointone yog ib txoj kev tsim tus cim ntawv rau lub tuam txhab uas raug tsim los rau ntau yam kev tsim qauv sib txawv. Txoj kev tsim no raug tsim los ntawm cov khoom pom kev tseem ceeb, suav nrog cov ntawv tsim tshwj xeeb, cov duab geometric, thiab cov xim tsib xws uas tswj hwm. Kev sib txuas ua ke thiab kev tswj hwm cov kev sib raug zoo txaus qhia tau ib hom lus pom kev meej thiab sib xws. Txoj kev tsim no siv tau rau cov ntaub ntawv digital thiab luam tawm, txhawb kev hloov pauv tau, kev nthuav dav tau, thiab kev txuas ntxiv thaum tseem tswj tau kev sib haum ntawm kev pom sijhawm ntev.

The Recognition

About the A' Design Award Tooj

Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Threepointone Txoj Haujlwm Tseem Ceeb: Tus Cim Ntawv Rau Lub Tuam Txhab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Threepointone Studio is a corporate identity system developed for a multidisciplinary design practice. Grounded in the rule of thirds, the identity is constructed from fundamental visual elements, including bespoke typography, geometric forms, and a restrained monochrome palette. By using fundamental design elements to articulate complex compositional principles, the system demonstrates clarity, precision, and usability while ensuring consistent expression across digital, print, and spatial applications.
Dimensions & Packaging: The project consists of a corporate visual identity system designed for both digital and print applications. Digital assets were developed as scalable vector files to ensure resolution-independent performance across platforms. Printed corporate identity materials were designed to accommodate standard production formats, maintaining visual consistency through defined typographic scales, color specifications, and layout structures.
Tags: Corporate identity, Visual identity, Graphic design, Brand system, Design principles, Brand communication
Production Technology: The identity was developed through iterative visual exploration grounded in fundamental graphic design principles. Studies of typographic proportion, geometric structure, spatial hierarchy, and contrast relationships informed the system. These principles were tested and refined across digital and print applications to ensure clarity, consistency, usability, and long-term adaptability of the corporate identity.
Design Challenge: The primary challenge was translating abstract design principles into a clear and functional identity without relying on decorative trends. Balancing conceptual depth with practical usability required continuous refinement to ensure the system remained accessible to diverse audiences. Limited reliance on color and stylistic devices increased the need for precision in typography, composition, and structure throughout the design process.
Research: Type of Research: Qualitative and marketing research. Research Objectives: To understand competitors and differentiation. Methodology: Competitor and audience analysis. Data Collection and Research Tools Used: Online research. Participants or Experiments: Internal evaluation. Results, Insights and Impacts: Identity gaps were identified. Effect of the Research in Real-Life Phenomena such as Business, Society and Design Itself: The outcome supports clearer brand positioning.
Inspiration: The project was inspired by the concept of pi as a universal representation of continuity, balance, and precision. This reference informed a foundational approach to design that prioritizes fundamental visual elements such as point, line, and surface. A restrained palette of black, white, and grey was selected to reinforce clarity and neutrality. Together, these decisions express the studio’s core values of harmony, empathy, and creativity through a structured and adaptable visual system.
Project Duration: The project was initiated in December 2023 in Mountain View, California, and completed in March 2024 over a four-month development period. The work encompassed concept development, visual system exploration, and refinement of the corporate identity across digital and printed applications.
Operation Flow: The identity uses fundamental design elements to clearly communicate the brand story and values. By avoiding reliance on color, the design remains accessible and acceptable to a wide range of age groups and audiences. This approach emphasizes purpose and meaning over decoration, allowing the brand to communicate consistently across digital and printed contexts while maintaining clarity and recognition.