Cooks Alanya Primary Function: Tsev So Club by Muge Alanay Gucuoglu

Cooks Alanya Primary Function: Tsev So Club by Muge Alanay Gucuoglu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tooj in Tsim Kev Txais Tos, Kev Lom Zem, Kev Mus Ncig thiab Kev Ncig Teb Chaws Competition Category.

ToojKev Txais Tos· 2026

Cooks Alanya Primary Function: Tsev So Club

by Muge Alanay Gucuoglu

Client: Nom Architecture

A' Design Award Tooj Winner in Kev Txais Tos Category

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The Design

About Cooks Alanya Primary Function: Tsev So Club

Book Text: Cooks Club Alanya tshwm sim los ua ib qho kev sib txuas ntawm kev nyob tus yees ntawm Mediterranean thiab lub suab nrov ntawm nroog. Ib lub network ntawm cov chaw uas faib tawm hloov lub tsev so ib qho hauv paus, ua rau muaj kev hloov mus los tsis txawj tu ncua los ntawm cov chaw ntxoov ntxoo, tus yees rau lub sijhawm nruab hnub mus rau cov chaw kaj lug, ci ntsa iab rau lub sijhawm tsaus ntuj. Cov chav pw qhua muab ib qho chaw so Mediterranean nyob tus yees los ntawm cov xim mos thiab cov texture ntuj. Cov ciam teb ploj mus rau hiav txwv, thaum lub sijhawm kev txuas tsis txawj tu ncua ntawm sab hauv thiab sab nraum txhawb kom muaj kev sib txuas rau ntug hiav txwv. Cov qauv tsev qhia txog lub suab nrov muaj zog ntawm kev nyob tus yees, kev sib cuam tshuam hauv zej zog, thiab kev muaj zog ntawm ntug hiav txwv.

The Recognition

About the A' Design Award Tooj

Cooks Alanya Primary Function: Tsev So Club yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Cooks Alanya Primary Function: Tsev So Club xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Cooks Alanya Primary Function: Tsev So Club ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cooks Club Alanya reimagines the seaside resort as a distributed spatial network rather than a centralized complex. Social nodes shift in intensity from calm daytime retreats to vibrant nighttime settings, reflecting the dialogue between Mediterranean serenity and urban rhythm. Raw concrete, timber and natural textures define a tactile slow glamour atmosphere, while seamless indoor–outdoor continuity and durable materials respond to the coastal climate.
Dimensions & Packaging: The project comprises 20,000 sqm of enclosed space and 5,000 sqm of semi-open and open areas. Designed as an adults-only resort, it includes 236 guestrooms across 10 typologies. Program elements feature three outdoor pools, one indoor pool, a beach area with 100 sunbeds, a wellness-spa and gym. Dining venues include Kantina, Captain Cooks Bar, a beach club bar, honesty bar, Irish pub, and Mexican pub creating a diverse social and culinary landscape.
Tags: hotel, interior design, hotel design, hospitality design, hotel interiors
Production Technology: When acquired, the property operated as a hotel, yet its interiors, frontage, outdoor areas, and landscape lacked a cohesive identity. The project redefined all components under a unified architectural concept, redesigning and implementing them from scratch. Ten room typologies including Pool Suite, Terrace Suite, Sea View, and Standard etc were introduced. As a Cooks Club franchise, the development was conceptualized in alignment with brand guidelines while establishing a distinct spatial character.
Design Challenge: At acquisition, the hotel lacked a cohesive identity; interiors, frontage, outdoor areas, and landscape were fragmented and disconnected. The project unified these elements under a single architectural vision, creating a holistic spatial narrative. Designed for a harsh coastal climate of wind, salt, and humidity, durable and sustainable materials were prioritized. Multiple service nodes replaced a single line, improving flexibility, efficiency, and user experience.
Research: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiration: Cooks Club Hotel Alanya is shaped by the tension between Mediterranean calm and urban rhythm. The project rejects a centralized resort model, proposing instead a network of social stations that create shifting intensities from day to night. Raw concrete, wood, and natural textures define a tactile slow glamour style. Open air continuity toward the sea dissolves boundaries, redefining the resort as a spatial choreography of tempo, retreat and collective energy.
Project Duration: The project started in September 2022 and finished in May 2023 in Alanya, Turkey.
Operation Flow: Rejecting the conventional single core resort model, circulation is structured as a distributed network shaping temporal rhythms of use. Public spaces shift from shaded, tranquil daytime flows to intensified evening atmospheres through program and light. Guest rooms offer a calm Mediterranean retreat in soft tones and natural textures. Exposed concrete is softened by timber and reclaimed elements, while seamless indoor outdoor continuity ensures coastal resilience.
Image Credits: All images Engin Aydeniz.
All rights Nom Architecture.