Sprouties Primary Function: Cim Ntawm Lub Npe Khoom los ntawm Studio Matte

Qhov qauv tsim Sprouties Primary Function: Cim Ntawm Lub Npe Khoom los ntawm Studio Matte yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2026

Sprouties Primary Function: Cim Ntawm Lub Npe Khoom

los ntawm Studio Matte

Tus Neeg Siv: Studio Matte

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

7,249

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181183

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sprouties Primary Function: Cim Ntawm Lub Npe Khoom

Book Text: Sprouties yog ib lub npe nyom miv uas los ncaj qha ntawm liaj teb mus rau miv, nrog ib txoj kev xa khoom uas tsom ntsoov rau qhov muaj nutrient ntau thiab kev pom kev meej ntawm chain saib xyuas khoom. Nws yog thawj lub npe uas muaj nyom miv fresh thiab gourmet hauv teb chaws Uae. Txav tawm ntawm cov qauv qub qub ntawm kev lag luam tsiaj, tus cwj pwm pom siv lub tswv yim Natural Luxury, muab cov ntsuab tob los xyaw nrog cov cream zoo nkauj nrog ib tug logotype tsim tshwj xeeb. Muaj ib tug cim miv nkaum rau hauv tsab ntawv i. Qhov tseem ceeb ntawm txoj haujlwm yog nws lub thawv ntim khoom uas muaj ob lub hom phiaj: ib lub sleeve muaj qhov qhib uas hloov mus ua ib yam khoom kho kom zoo nkauj uas nyob rau hauv cov chaw nyob niaj hnub no thaum tau qhib tawm lawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Sprouties Primary Function: Cim Ntawm Lub Npe Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sprouties Primary Function: Cim Ntawm Lub Npe Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sprouties Primary Function: Cim Ntawm Lub Npe Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Qhov Loj & Ntim: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Cov Ntsiab Lus: pet, cat, wellness, premium, natural, feline, grass
Thev Naus Laus Zis Tsim Khoom: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Kev Sib Tw Tsim Qauv: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Kev Tshawb Fawb: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Kev Txhawb Siab: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Lub Sij Hawm Ua Hauj Lwm: 6 months, France and UAE
Txheej Txheem Ua Hauj Lwm: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Cov Tswv Cuab Pab: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk