Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab by Ecust Creplus Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.
KubKev Tshaj Tawm· 2025
Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab
Client: HYZY World Youth Activity Center
A' Design Award Kub Winner in Kev Tshaj Tawm Category
Verified Award Winner
Verify Award Status for #170638The Design
About Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab
Lub logo Hyzy World siv ib daim duab ncig, uas yog lub cim ntawm kev ua tiav tag nrho thiab zoo meej, thaum tib lub sijhawm sib koom ua ke yam zoo nkauj nrog tus qauv vaj tsev khoov ua ib qho yam ntxwv tseem ceeb. Los ntawm kev sib koom cov lus qhia ob dimensions thiab peb dimensions, tus qauv tsim no qhia txog lub tswv yim ntawm Rooj Vag Mus Rau Yav Tom Ntej. Ib qho tshwj xeeb ntawm lub logo yog nws cov ntsiab lus uas muab zais cia ua duab plawv: thaum saib ntawm saum toj, qhov kev pom saib ntawm saum toj mus rau hauv qab qhia ib lub plawv zoo meej, thiab nyob rau hauv tshav ntuj, tus duab ntxoov ntxoo ib txwm tsim ib lub plawv thiab. Lub tswv yim ob lub plawv no qhia tau zoo nkauj txog lub hauv paus ntsiab lus tseem ceeb ntawm lub npe lag luam ntawm Kev Tu Nrog Kev Hlub.
The Recognition
About the A' Design Award Kub
Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hyzy World Youth Activity Center Kev Cim Txog Lub Tuam Txhab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.
Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."
The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."
The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales. - Tags
- Logo, Branding, IP Design, Mascot design
- Design Challenge
- Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.” - Research
- We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
- Inspiration
- The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
- Project Duration
- The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
- Operation Flow
- Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
- Patents
- All Copyrights ECUST-CRE+ Design, 2025
- Team Members
- Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou - Image Credits
- All Copyrights ECUST-Creplus Design, 2025
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