Chinese Lion Daim Ntawv Nplaum Tsheb by Yao Wu

Chinese Lion Daim Ntawv Nplaum Tsheb by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

KubKev Tshaj Tawm· 2024

Chinese Lion Daim Ntawv Nplaum Tsheb

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Kub Winner in Kev Tshaj Tawm Category

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Colors

The Design

About Chinese Lion Daim Ntawv Nplaum Tsheb

Chinese Lion yog ib pob ntawv nplaum tsheb tsim tawm tsawg (limited edition) uas tsim rau lub tsheb Fengxing T5 EVO. Qhov kev tsim no yog ib qho kev kos duab ua yeeb yam ntawm tus tsov ntxhuav suav, muab tso rau saum ib daim hauv paus uas muaj cov paj ntaub suav ib txwm muaj. Cov duab peb sab (3D geometry), pop art thiab abstract art raug muab sib xyaw ua ke kom cov duab muaj tus yam ntxwv hluas thiab muaj zog uas npaj los nyiam cov neeg tsav tsheb hluas. Tag nrho cov duab kos raug npaj ua vector illustration thiab tsim tawm rau ntawm daim yas PVC, muab lo ua ib nrab wrap uas ntsuas tau 4565 x 800 millimeters. Muaj peb hom xim rau xaiv.

The Recognition

About the A' Design Award Kub

Chinese Lion Daim Ntawv Nplaum Tsheb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Chinese Lion Daim Ntawv Nplaum Tsheb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Chinese Lion Daim Ntawv Nplaum Tsheb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao