Kweichow Moutai Kev Ntim Khoom Rau Cawv by Yi Huang and Pei Luo

Kweichow Moutai Kev Ntim Khoom Rau Cawv by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2025

Kweichow Moutai Kev Ntim Khoom Rau Cawv

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #170755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Kev Ntim Khoom Rau Cawv

Kweichow Moutai yog ib qho kev tsim kev ntim khoom rau ib hom cawv Suav uas muag nyob rau tebchaws Nyij Pooj. Lub raj mis tus duab yog raws li lub raj mis Moutai qub thiab siv cov xim thiab tus yam ntxwv ntawm cov tais diav Ru Kiln, uas pib muaj nyob rau tiam Tang. Cov ntawv sau tes zoo nkauj nyob rau ntawm lub thawv ntim los ntawm ib zaj paj huam ntawm tus kws sau paj huam Nyij Pooj hu ua Prince Nagaya, uas sau nyob rau tiam Tang. Tib lo lus no tau tshwm nyob rau cov khoom pab cuam uas xa los ntawm tebchaws Nyij Pooj mus rau Wuhan, ua rau nco txog kev sib pauv kab lis kev cai ntev los ntawm ob lub tebchaws. Lub thawv ntim muaj qhov ntsuas yog 77 los ntawm 77 los ntawm 173 milimev. Qhov kev tsim no ua ib qho cuab yeej rau kev sib pauv kab lis kev cai.

The Recognition

About the A' Design Award Kub

Kweichow Moutai Kev Ntim Khoom Rau Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Kweichow Moutai Kev Ntim Khoom Rau Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kweichow Moutai Kev Ntim Khoom Rau Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center